Assisted dying adverts to be banned if service legalised, Kim Leadbeater says
MP to table amendment amid ‘wide consensus’ that ads should not be allowed to promote the procedure Adverts promoting assisted dying services will be banned if the procedure is made law under a new amendment, the MP sponsoring the bill has said. Labour’s Kim Leadbeater said adverts promoting assisted death as an option for terminally ill people would not be allowed.
Why CTV Has Earned its Spotlight in Cannes
Cannes is just around the corner, and once again CTV will be one of the major talking points across the Croisette. Here Alex Hole, SVP and General Manager of Samsung Europe and MENA, explains how the conversation around CTV advertising is evolving, and outlines the specific aspects of CTV which he expects will be generating Read More
Creating Unified Experiences in Gaming: Jennifer Weissman on PENN Entertainment’s Strategy
How regulatory evolution has transformed gaming marketing possibilities.
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Trump tariff wars hit global adspend, top marketers in no-man’s land
US businesses lined up behind Donald Trump in last year’s Presidential election and now they’re seeing the consequences: trade tariffs, stuttering global growth, higher debt and more inflation. And troops on the street of LA of course, just to put things into context. Adland, hardly surprisingly, is taking a hammering, with WARC today cutting its … The post Trump tariff wars hit global adspend, top marketers in no-man’s land first appeared on More About Advertising.
‘The Attention Dividend’ – premium large format DOOH commands 5x more attention
‘Maximizing Profit Through Attention’ model reveals a strong correlation between attention gains and long-term profit when you combine premium large format DOOH with standard OOH for reach and frequency The post ‘The Attention Dividend’ – premium large format DOOH commands 5x more attention first appeared on OOH TODAY.
Tanya Easterman of tech firm DiO: my Top Tips for Cannes
Top Tips for Cannes “Landfill Billboard” – Emanuele Morelli A single Midjourney-generated image, a lone billboard for Shein perched above a mountain of textile waste, lands harder than any 60-second PSA. By weaponizing the very AI that fuels ultra-fast fashion, Morelli turns visual irony into visceral outrage, sparking instant behavioural intent. Apple AirPods 4 “Someday” … The post Tanya Easterman of tech firm DiO: my Top Tips for Cannes first appeared on More About Advertising.
OOH News You Oughta Know Today
Global OOH Revenue, Trump Billboards in Syria, DOOH Attention, and more —read the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
Brand Innovators: Powering Engagement Through Strategic Brand Collaborations
Powering Engagement Through Strategic Brand Collaborations At the Marketing Innovation Summit during Miami Race Week, hosted by Aston Martin, industry […]
HATCH’s ‘Escape the Algorithm Campaign’ Drives 75% Surge in Online Visits for Peabody Essex Museum
An imaginative brand campaign by Boston-based creative agency HATCH for Peabody Essex Museum(PEM) has delivered exceptional results, positioning the 225-year-old Salem institution as a powerful alternative to algorithm-driven digital experiences. The 'Escape the Algorithm' campaign drove website sessions up by nearly 50 percent and new online visitors up by almost 75 percent. “Escape the Algorithm,” which began as a traditional awareness campaign, soon evolved into something much more ambitious as HATCH recognized an opportunity to differentiate PEM by addressing a fundamental challenge of modern life: the endless scroll of algorithmic content that dominates our daily experience. “‘Escape the Algorithm’ came[...]
