Programmatic advertising has grown more powerful — and more complex. But as tools and channels multiply, clarity is often lost, leaving marketers to explain performance after the fact instead of optimizing while it matters.

Post‑game analysis by Emberos shows Super Bowl ads resonated differently with AI platforms than human audiences, highlighting a new metric for advertising impact.

How Pinterest is compressing the funnel between discovery and conversion.

For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny transform the Super Bowl 60 Halftime Show into the biggest […]

From Matthew McConaughey to MrBeast, EDO reveals which celebs came out on top in the Big Game.

An annual tradition in which we weigh in on our top 10 ads that won the moments between the plays in this year's Super Bowl. The post LOOMIS Super Bowl Party — Our Top 10 Ad Picks appeared first on The LOOMIS Agency.

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. On Tuesday, the ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas, according to iSpot CEO Sean Muller. […] The post Say Hello To SAGE, The Latest Agentic AI Platform appeared first on AdExchanger.

i-Health—the company behind women’s over-the-counter brands AZO, Estroven, and Culturelle—has expanded its relationship with Dentsu, naming the agency its media and creative AOR as it looks to modernize its portfolio […]

While the Big 3 have always dominated, ...over the last 8 years it's been The Big 1 and Then 2 Trailing. Take a victory lap, Lamar The post Clear Channel Outdoor to be Acquired for $6.2 Billion first appeared on OOH TODAY.