Creative agency media billings don’t matter so much these days we’re constantly told but actually….they do. A lot of clients spending decent sums in mainstream media is a pretty sure sign of an agency doing its job. In what was clearly a difficult 12 months for many VCCP tops the Campaign/Nielsen billings table on a … The post Top performer VCCP tops UK billings table first appeared on More About Advertising.

Marco Giordani, CEO of ProSiebenSat.1 Media SE German broadcaster ProSiebenSat.1 released its full-year earnings for 2025 this morning, which made for mixed reading. Total revenues were down by six percent (or two percent on an organic basis), while advertising revenues fell by eight percent in the German-speaking region. But the company hopes for Read More

Advertisers no longer tolerate agencies who run on flimsy spreadsheets. Here's how to transform your media team into a modern, data-driven media operation.

Cultural moments don't just increase OOH traffic. They change who's in it —what happens to the audience composition when March Madness takes over? The post March Madness Didn’t Add Sports Fans Near Beef O’Brady’s. It Replaced Them first appeared on OOH TODAY.

Conversations around publisher revenue have been gloom and doom over the past couple of years. But here’s a bit of good news: The Guardian US grew its programmatic revenue by 44% year over year in February. That’s an outlier in a market where many publishers are grappling with AI-driven shifts in search behavior and stubbornly […] The post Higher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US appeared first on AdExchanger.

Cloud Forest is thrilled to welcome Producer and Director Max Kane, marking a key addition to the company’s growing leadership team. With a background spanning Business Affairs, Physical Production and Independent Filmmaking, Max brings a rare blend of operational fluency and creative instinct to Cloud Forest as it continues to scale its work across brand, commercial and corporate projects. In his role at Cloud Forest, he will work across creative development, production and post-production, writing scripts, directing fast-turn branded films, running shoots, coordinating editors, VFX artists and animators, and overseeing dozens of projects in post. “I’ve always been drawn to[...]

Marketing managers with tight budgets often have to build an engaged community from nothing.  Sam Sterling joined The U.S. SailGP Team as a marketing team of one, facing a challenge any small business would recognize: explaining a product nobody knew existed. Her background at The Players’ Tribune taught her content operations and storytelling, but this […] The post How to Build Brand Awareness When Nobody Knows You Exist appeared first on Blip Billboards.

Davina McCall, Mariella Frostrup, Zoe Ball and friends have brought menopause into the mainstream and even secured reduced NHS prescription costs for women at this life stage. But at the same time, they have made space for a whole industry of supplements and wellness brands that are making money off the back of women’s anxieties. … The post ASA’s AI sweep of social media reveals menopause rip-off first appeared on More About Advertising.