The Best Billboard I Saw Today
FALL LAW LAW: Holiday Falls, Legal Calls The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Targeting The Influential; Who’s Doing The Shopping, Really?
You are not immune to shopaganda; AI responses are more limited than retailers would like; and FIFA is forcing ad-mandated water breaks. The post Targeting The Influential; Who’s Doing The Shopping, Really? appeared first on AdExchanger.
Lady Gaga Returns to the Sands of Copacabana for Spotify’s 2025 Wrapped
In a year when music moved the world in a rare and profound way, Brazil once again takes center stage. The sands of Copacabana, a historic meeting place for artists and millions of fans, have just gained a new iconic landmark: a 3.3-meter sculpture in the shape of a red hand making the "Paws Up" gesture, the symbol of the Little Monsters, as Lady Gaga's fans are popularly known. The installation is part of Spotify's 2025 Wrapped, an initiative that rekindles the collective memory of the singer's performance at the "Todo Mundo no Rio" event, which became one of the[...]
Top Outdoor Advertising Trends in India 2026 — What Brands Should Prepare For
India’s outdoor advertising industry is entering a new era of transformation. With cities expanding, technology...
Why Samsung Ads Sees CTV as “Much More Than Streaming”
Despite being one of the industry's biggest buzzwords for the past few years, there's still a lot of disagreement about what CTV actually is. For some, it's just mid-roll ads delivered on a streaming service, for others, it's a more catch-all term for the wide variety of ad formats available on smart TVs. Matt Bryan, Read More
Lamar Acquires KS Outdoor
KS Billboards announces the divestiture of its out-of-home assets in Wichita, Kansas, to Lamar Advertising Company. Kalil & Co The post Lamar Acquires KS Outdoor first appeared on OOH TODAY.
Call It A Comeback For Telco Ad Tech?
Back around 2015 through early 2018, telcos were very excited about ad tech. They spent billions of dollars betting that they could monetize their rich subscriber data and compete with the walled gardens by acquiring ad tech assets of their own. The deals just kept piling up. Verizon shelled out a combined $9 billion to […] The post Call It A Comeback For Telco Ad Tech? appeared first on AdExchanger.
AI Investment Boom Helped Drive Global Ad Growth in 2025, says WPP Media’s This Year Next Year Report
Despite ongoing economic turbulence, the prospects for the global ad market look fairly positive going into next year, according to WPP Media's latest This Year Next Year forecast, with the total ad market expected to grow by 7.1 percent in 2026 excluding US political advertising. In today's report, WPP also upgraded its projection for 2025, Read More
Commerce Media Surpasses TV Globally and Traditional Search Holds AI at Bay—For Now
Year-end forecasts from WPP Media and Madison & Wall predict a robust ad market globally and in the U.S. in 2026
French Para-Athletes Search for Sponsors at CDG Airport
On the International Day of Persons with Disabilities, a collective of French athletes including 7 para-athletes started a mobilization at Paris-Charles de Gaulle Airport (CDG) to highlight the financial crisis affecting them since the closure of the Paris 2024 Games: “the sponsorship cliff”. The operation, designed by the communication agency ARTEFACT 3000 for Groupe ADP in collaboration with the Club INSEP Alumni, uses a universal airport symbol to demand sustained corporate commitment to adaptive sports. The Operation: A Universal Symbol Hijacked This morning, seven para-athletes and one athlete renowned for their participation in Paris 2024 positioned themselves strategically[...]
