Sport England relaunches This Girl Can
Sport England’s ‘This Girl Can’ made a big impression and did lots of good for then agency FCB Inferno. It’s since moved to new entity the grandly-entitled This Girl Can Collective comprising PR firm 23red, House of Oddities, The Outsiders and the Multicultural Marketing Consultancy. Sounds like an analogy for modern bureaucratic life, aka box-ticking. … The post Sport England relaunches This Girl Can first appeared on More About Advertising.
THE PENTACULAR: HERITAGE OUTDOOR MEDIA REIMAGINES TIMES SQUARE’S ICONIC CORNER
“It’s not just about being seen -- it’s about being remembered” The post THE PENTACULAR: HERITAGE OUTDOOR MEDIA REIMAGINES TIMES SQUARE’S ICONIC CORNER first appeared on OOH TODAY.
For SSPs, What’s In A Name?; A Pillar Of The Community
SSPs aren't thrilled by TTD characterizing them as "resellers"; Amazon DSP just announced a new partnership to sell Netflix inventory; and pharma brands will be subject to stricter regulations, per the FDA. The post For SSPs, What’s In A Name?; A Pillar Of The Community appeared first on AdExchanger.
Why Is Hearst Buying So Many Texas Newspapers?
In this edition of On Background, the 138-year-old media giant might be the only one still trying to get into the news business these days.
The 8 Most Common Mistakes Salons Make With Ads
… (and How to Fix Them) Ads can be a secret weapon or mystery box. Many owners throw cash at “getting the word out” only to wonder why their chairs are still empty. It’s clear that advertising is crucial especially for local businesses. So where is the disconnect? Spoiler alert: it’s not that advertising doesn’t […] The post The 8 Most Common Mistakes Salons Make With Ads appeared first on IndoorMedia.
The big stink: is ‘genital anxiety’ behind the rapid rise of whole-body deodorants?
In the past we would just deodorise our armpits, but now a huge wave of products are aimed at our most intimate areas. Do these serve a need – or just encourage paranoia? Earlier this year, the deodorant brand Sure launched a product to be used on “ta-tas”, “trotters”, and “marbles” (AKA breasts, feet and testicles). “Whatever you call them, wherever you smell”, Sure Whole Body deodorant can help, a playful TV advert promised. It’s not a completely new concept: many of us will remember the intense whiff of a liberally applied “body spray” – the deodorant-cum-fragrances brought out by[...]
Fox News Weekend Update: Howard Kurtz Loses Sunday Show, Big Weekend Expands
Kurtz will remain at the network, transitioning to a political media analyst role.
Week of Sept. 1 Evening News Ratings: Post-Labor Day Gains for ABC News, NBC News
NBC Nightly News had a double-digit jump in the Adults 25-54 demo.
Health Care DSP DeepIntent Sells $637 Million Majority Stake To PE Firm Vitruvian Partners
A dose of private equity is apparently just what the doctor ordered. On Tuesday, UK-based PE firm Vitruvian Partners made a $637 million strategic investment in DeepIntent, a health care-focused demand-side platform that specializes in helping pharma brands reach patients and providers using programmatic advertising. Although Vitruvian’s portfolio includes a bunch of software, consumer tech […] The post Health Care DSP DeepIntent Sells $637 Million Majority Stake To PE Firm Vitruvian Partners appeared first on AdExchanger.
Ad-Supported SVOD’s UK Reach Has Tripled Since Last Year Says IPA
The weekly reach of ad-supported SVOD services in the UK has almost tripled since last year, according to the IPA's latest TouchPoints study, and is now three times higher than cinema's weekly reach. The report, Making sense: The commercial media landscape, found that 30 percent of UK adults now use ad-funded SVOD services each week, Read More
