Bus shelters in Philadelphia
With a thriving business district, top universities and medical facilities, high profile sports teams, and a rich culture, Philadelphia is one of the most powerful advertising markets in the country. Here are just a few of the reasons why Philly is a great place for brands to reach their target audiences:
History & Culture
Philly is a big city with a small town feel. From storied landmarks like Independence Hall to the renowned restaurants of Passyunk to the shops of Rittenhouse Row, Philadelphia offers a diverse array of cultural experiences, both historical and modern. That’s why over 44 million visitors flock to the city each year, making it one of the top U.S. tourists destinations. As travel continues to ramp up, we’re sure Philly will continue to be a top choice for U.S. and international travelers — and the brands that want to reach them.
Digital wall at Dilworth ParkSports Mania
The Philadelphia Eagles, 76ers, Phillies and Flyers have a passionate and engaged local fan base. Brands and advertisers are increasingly finding the value in taking their sports campaigns outdoors. Highlighting athlete profiles, displaying game scores in real-time, and taking over entire stations can make fans feel proud of not just their teams, but their cities. In this way, advertisers can build stronger connections with their audiences and become the unofficial cheerleaders through out of home.
Digital screens in a SEPTA subway stationEducation + Healthcare Hotspot
Philly is a melting pot of professionals and students from all over the world. The metro area is on the cutting edge of medicine and home to some of the world’s best hospitals and research universities. Home to over 450,000 college students, the city cycles in new energy, ideas — and youth! (71% of residents are between the ages of 20–49) — each school year.
Penn Medicine Station sponsorshipCommunity Engagement
Our partnership with SEPTA provides numerous opportunities for brands to activate their purpose-driven story and align themselves with meaningful actions by sponsoring stations or public transit initiatives. These special sponsorships provide a much-needed source of funding for the transit authority to upgrade infrastructure and provide customer amenities, without cost to riders or taxpayers. They are also a pathway for brands to connect with their audiences in a more powerful, relevant way.
Ranked as one of the most walkable and public transit-focused cities in the U.S., Philadelphia’s on street media, bus media, transit media, and LED walls offer national and local brands a storytelling platform connected with city life that delivers endless creative possibilities and massive reach. In fact, with Intersection’s partnerships across City of Philadelphia, SEPTA, Amtrak, PATCO, and Center City District, advertisers can reach over 98% of all residents each week.
For more information on advertising opportunities in Philly, contact us!
Fun facts about Philly that make it a top spot for brands was originally published in IxN — The Intersection Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.
