View Larger Image Fans Have More Friends: Heineken’s Formula for Real-Life Connection U.S. CMO Alison Payne on how brand leaders can respond to changing consumer behavior without sacrificing positioning. By iAMedia|2026-08-25T14:39:54-07:00August 25th, 2026|News|0 Comments Share This Story, Choose Your Platform! FacebookXLinkedInPinterest Related Posts Rewatch the Late Dolly Parton’s Iconic Ads Over the Decades Gallery Rewatch the Late Dolly Parton’s Iconic Ads Over the Decades August 25th, 2026 2 Weeks, 4 Brand Apologies. Will Any of Them Make a Difference? Gallery 2 Weeks, 4 Brand Apologies. Will Any of Them Make a Difference? August 25th, 2026 EXCLUSIVE: The Trade Desk’s Top Engineering Exec Departs After More Than 12 Years Gallery EXCLUSIVE: The Trade Desk’s Top Engineering Exec Departs After More Than 12 Years August 25th, 2026 Ad-Supported Streaming Keeps Growing While Broadcast Falls Gallery Ad-Supported Streaming Keeps Growing While Broadcast Falls August 25th, 2026 Week in Charts: AI Brings Monetisation Opportunities for Publishers, Confidence Returns to Upfront Investments, and US Viewers Turn to Long-Form Creator Content Gallery Week in Charts: AI Brings Monetisation Opportunities for Publishers, Confidence Returns to Upfront Investments, and US Viewers Turn to Long-Form Creator Content August 25th, 2026
