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Experience Luxury: Shangri-La Opens in Cambodia
Indulge in the ultimate Cambodian escape at Shangri-La Phnom Penh. Immerse yourself in the vibrant culture, savor exquisite cuisine, and enjoy breathtaking river views from your luxurious room. Discover a new level of travel at Shangri-La. The article Experience Luxury: Shangri-La Opens in Cambodia appeared first on World Branding Forum.
BMW’s Customer-Centric Campaigns Reinforce Brand Identity: GlobalData
BMW's multifaceted advertising campaign, which takes a customer-centric approach, is designed to strengthen brand identity, says GlobalData. This approach is aimed at making the audience feel valued and important. The article BMW’s Customer-Centric Campaigns Reinforce Brand Identity: GlobalData appeared first on World Branding Forum.
2025 advertising and marketing predictions from industry leaders
To kick off 2025, Ad Age asked industry leaders to share their predictions on all things advertising and creativity.
How marketers can reach Americans on a diet
3 ways to take advantage of New Year’s weight-loss resolutions.
JCPenney hires Mischief as retailer plots its comeback—behind the new partnership
JCPenney has hired Mischief @ No Fixed Address to manage its creative business as the beleaguered department store chain attempts to turn the page.
How Costco is resisting anti-DEI boycotts—what brands can learn
Costco is defending its DEI practices amid calls for a boycott, offering a lesson for other brands facing similar pressure.
72 ad execs predict 2025 marketing trends—and what they want for the industry’s future
From AI to personalization, older creativity and a renewed focus on DEI, here are trends ad leaders expect (and hope) will come into play in 2025.
VideoAmp offers advertisers free data amid Nielsen-Paramount standoff
The move comes as the U.S. ad industry enters the fourth month of a contract standoff between Paramount and Nielsen.
Audible, Hermès and more: top creative ads of the week
A majority of ads are simply ignored, leaving only a handful to be even noticed. My weekly curation of clutter-breaking creative ads, including a series on the best ads of 2024, is a small tribute to the ad agencies who manage to produce such work. Let’s look at some fresh work this new year: Audible: [...]