Delta didn't waste its coveted keynote slot at the Consumer Electronics Show this year with a simple speech on a static stage. The airline had sky-high ambitions to mark its centennial, and used a full-sensory experience at the Las Vegas Sphere to demonstrate how it's shaping the future of travel. "I sat down with the...
With a change in presidential administration comes speculation among advertisers and their lawyers as to what course the new Federal Trade Commission chair will chart. But this time, ad industry mavens can do more than just read murky tea leaves, because president-elect Donald Trump's choice for chairman is a known quantity: sitting commissioner Andrew N....
Swiss sportswear brand On, which has exploded in growth the past few years and taken on giants like Nike, has continued its expansion into apparel with artist FKA Twigs. "The Body Is Art, Part II" ushers in a new collection of performance apparel and sneakers for spring/summer 2025. On first partnered with British artist FKA...
At CES, brands such as Hilton and Best Western are intrigued by advanced technology and OMG hosts a Google expert to discuss quantum advertising leaps.
Hear from brands and creators at the Ad Age NextGen Marketing Summit in March.
How leaders can harness Gen Z values to redefine ambition as healthy, inclusive and empowering for all.
From a curated restaurant list inspired by music to music videos, Ad Age recaps the latest Top 5 music campaigns.
Influencer marketing and social media experts predict a resurgence of long-form content and a sharper focus on measuring the performance of influencer campaigns, among other trends.
These marketers have big challenges and opportunities ahead in 2025.
The best laid plans of agency holding companies can come unstuck with the appointment of a new CMO and WPP finds itself in the embarrassing position of being supplanted on the Starbucks US creative account just months after seeming to win all the coffee giant’s agency business. Stagwell’s Anomaly, which participated in the original pitch, [...]
