In the realm of digital marketing, measuring the success of your YouTube advertising efforts is crucial. This involves a strategic approach that includes setting clear objectives, analyzing data, and optimizing strategies. This article will provide your business and your YouTube Advertising Agency valuable insights into effectively measuring YouTube ad success, focusing on key metrics and [...]
Squarespace unveiled a historically themed teaser Thursday for its in-house spot.
Allen Media owned station KADN laid off more employees in its news department on Tuesday. Five staffers were let go from the Lafayette, Louisiana Fox and NBC affiliate, including anchors Taylor Trache and Jeff Horchak and meteorologist Michael Crowley. Two producers were also let go. This latest round comes nearly three months after the station...
CBS Chicago (WBBM) anchor Jim Williams is leaving the CBS owned station after 23 years. "New year, new chapter for me," he wrote on social media. "This Thursday, January 16 is my last day as a full-time employee at CBS Chicago. I hesitate to call it retirement because I'll occasionally do pieces for the station,...
After a five-year hiatus, Stella Artois is making its return to the Big Game as part of Anheuser-Busch's (AB InBev) Super Bowl 59 ad blitz, which will also include for Bud Light, Budweiser, Busch Light, and Michelob Ultra. With five spots promoting the brands, AB InBev will occupy three minutes of national advertising time and...
A dad horrifies his daughters by attempting to use trendy slang in a Hyundai spot.
The Ad Age Amp community weighs in on the leading advertising trends for 2025, including bold creative, AI and the continued importance of human connection.
Bud and Busch Light will get regional ads as AB InBev’s remains the Super Bowl’s biggest alcohol brand.
Patrick Mahomes' new brand partnership has some bite. After years of fan theories and speculation online that Mahomes uses Invisalign--with internet sleuths suspecting the Kansas City Chiefs quarterback was seen chewing on an Invisalign on the sidelines--Mahomes is finally setting the record (and his chompers) straight: He is an Invisalign user. And the QB is...
UK marketing budgets returned to growth in the final three months of last year, according to the latest IPA Bellwether report, following a freeze in budgets in Q3. The pause in spend was reportedly caused by uncertainty around the Autumn Budget, but the latest survey reflects renewed optimism at the tail end of 2024. An [...]
