Tourism Western Australia’s fascinating campaign “Western Australia: Walking on a Dream” encourages the globe to experience Western Australia’s unique delights through a breathtaking Digital Out-of-Home (DOOH) display at Singapore’s The Big Picture Suntec. This campaign tries to captivate travelers’ hearts by highlighting Western Australia’s enchanting charm, from its beautiful beaches to its historic landscapes. Western [...]

If you’ve recently shopped or strolled through some malls in Singapore, such as Orchard, Bugis Street, Era Apac Centre, Star Vista, Queensway Shopping Centre, People’s Park Complex, ESR BizPark, or Chinatown Point, you may have noticed something intriguing the abundance of advertisements promoting India as a tourist destination. From digital billboards to interactive displays and [...]

Indomie has shocked the world again, this time with a fresh twist: a collaboration with K-pop sensation NewJeans and dynamic Digital Out-of-Home (DOOH) campaigns in Singapore. Famous for rich flavors, affordability, and quick preparation, it has become a favorite among locals and expatriates. The brand’s flagship product, “Mie Goreng,” along with other variants like Soto [...]

The digital media company Dotdash Meredith, which is home to dozens of editorial brands including People, Southern Living, and Food & Wine, laid off 143 staff in a round of cuts on Thursday morning, according to a person familiar with the matter. The company confirmed the layoffs to ADWEEK. The cuts affect staff across multiple...

Rokt is merging with customer data platform mParticle through a $300 million investment. The deal will allow mParticle clients to easily advertise through Rokt, which runs ads on the purchase confirmation page of ecommerce websites like Macy's and Just Eat. MParticle runs a customer data platform that brands use to manage their data. This technology...

As a U.S. ban looms, creators are actively looking for TikTok alternatives that can help them build an audience and surface their content. YouTube's Shorts and Instagram's Reels are the two biggest formats attracting creators. But smaller apps want in, too. Ten-year-old Triller is one such app. The video app gained traction during the first...

New president, new team: NBC News has unveiled the political team that will cover the next four years of Donald Trump's second administration. Peter Alexander will continue to serve as chief White House correspondent, while Garrett Haake joins as senior White House correspondent, and Yamiche Alcindor and Vaughn Hillyard depart the campaign trail to become...

As the possible execution date for TikTok nears, speculation is rife not only about what will happen to the app with 150 million American users but what might happen if the axe falls as early as Sunday. For some TikTokers--hugely popular influencers especially--the end of the app might feel like Armageddon, simply because similar video-sharing...

Website building and hosting platform Squarespace is gearing up for Big Game appearance No. 11 with its release of the trailer for "A Tale as Old as Websites." The company plans to run a 30-second ad between the first and second quarters of Super Bowl 59. It has been developed by its in-house creative team....