Will Tegna begin hubbing its weather forecasts? The question came up after we looked into an FTVLive story about recent a posting from the station group looking for someone to work in what looked like a weather hub system. We heard from Tegna that the position is primarily to back up weather casters during times...
Players will be able to buy real-world items, following similar Walmart activations on Roblox and Zepeto.
With more channels and fragmented shopping habits to contend with, CPG marketing needs to rethink measurement in order to fully understand consumer habits.
For former NBA slam dunk champion Jason Richardson, the value of legacy isn't what he could throw down but what he can pass down. Richardson won the NBA Slam Dunk Contest during his first two seasons in the league in 2002 and 2003--including an inbound pass and a reverse slam during his second year. He's...
Shake Shack's chief marketing officer (CMO) Jay Livingston is leaving his role at the end of next month, he confirmed to ADWEEK. He has yet to announce his next move. Livingston made the announcement today in a lengthy post on his LinkedIn page. "I'm finally getting around to writing this, but after over six incredible...
Vice Studios, the studio division of Vice Media, has announced ITV Studios as its exclusive global distribution partner, the companies announced this morning. ITV's production and distribution arm will represent future projects in the Vice Studios' pipeline, according to the partners, following an "extensive industry-wide evaluation" by the media business. As part of the deal, [...]
UK TV measurement body Barb this morning announced a new initiative, together with research partner Kantar Media, to start measuring TV viewership across 200 top YouTube channels. While Barb (and some other measurement bodies) already report YouTube viewership on TV sets generally, the company claims it will become the first joint-industry committee in the world [...]
Among the notable campaigns for Feb. 26: meal service CookUnity’s peep-show pop-up and ESPN’s cure for “Bracketbrain.”
After previously announcing that a B/R Sports add-on would become available to Max subscribers at an additional cost, Warner Bros. Discovery is changing its game plan. Today, WBD clarified that its plans to go with a paid sports add-on, which were originally announced in 2023, will not move forward ... "for now," the company added...
Longtime WTWO meteorologist Dan Reynolds, known as Doppler Dan or Dop has died. He was 71 years old. He started working at the Terre Haute, Indiana NBC affiliate in May 1993. Reynolds worked his entire 32 year career as a weekend meteorologist. "I'm deeply saddened by the passing of Dan Reynolds," Tim Sanders, vice president...
