Ogilvy Group UK has been appointed to work on creative and strategy for Comic Relief 2026. The charity raised £40m last year, which is a fair amount but it’s down from £108m at its 2011 peak, so Ogilvy will be expected to pull out all the stops and reverse the decline for Red Nose Day [...]
Dyke’s Beard Elixer, 1882
This year's awards include five new categories and a shortlist.
Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and browser restrictions, client-side tracking – as in, collecting and tracking user behavior directly through a browser – has become a heck of a lot harder to do. Enter: Conversion APIs. [...]
Featuring a 270-degree curved LED screen spanning 1,700 square meters, this record-breaking installation marks a new benchmark in virtual production technology and scale The post Breaking Single-Screen Pixel Record first appeared on OOH TODAY.
Out-of-home advertising continues to be a valuable tool for automotive brands.. It places your message in front of drivers during everyday journeys, offering a level of visibility that online channels cannot replicate in the same way. For dealerships, manufacturers, and service providers, billboard campaigns support brand awareness and drive action in local areas. Whether static [...]
Sandlin promised there was more to come on what’s next for her soon.
This week, the Federal Trade Commission (FTC) announced a settlement with NextMed parent company Southern Health Solutions, Inc., in response to allegations that the telemedicine platform offered deceptive claims and fake reviews to lure consumers into buying its programs. The FTC charged that NextMed and its founders sold fixed-term weight-loss memberships that provided access to GLP-1 drugs...
Dr. Patrick Soon-Shiong said going public would “democratize” the Los Angeles Times.
Conglomerates are paying attention to brands that are drastically expanding their market share via their digital presence, and creators are absolutely critical to this expansion.
