How will creators shape brand marketing in 2025?
On March 6, Street Hearts, Kenyan “confidence queen” and Maxine the Fluffy Corgi take the Ad Age NextGen Marketing Summit stage.
Super Bowl AI ads—how OpenAI, Google and Meta commercials performed
Intelligent products were on full display during the game, but they all took different approaches in marketing.
Why private equity firms are investing in creative agencies
Private equity firms are looking to round out their investment portfolios as AI continues to transform the advertising industry.
VDO MaxView: Powering Views and Profits
Reading Time: 2 minutes 2025 is off to an incredible start with VDO.AI’s latest innovation—VDO MaxView, a high-impact ad format designed to elevate publisher monetization while preserving a smooth user experience. Built to deliver premium ad placements, maximize revenue, and boost engagement, VDO MaxView seamlessly integrates into content, giving users an immersive yet non-intrusive experience. [...]
Super Bowl ads and more: top creative ads of the week
At reportedly $8MN for a single airing of a 30-second spot this year, Super Bowl ads are an expensive affair. Add to it the cost of production (usually top of the line) and celebrity endorsements (which is also common) no wonder marketers seen to extract maximum ROI for their efforts. No wonder that many campaigns [...]
Vistar Media to Power NextGrad
NextGrad’s DOOH operations across 1,100 high schools in the US & Canada. North America’s largest and only higher education ad network operating exclusively inside high schools The post Vistar Media to Power NextGrad first appeared on OOH TODAY.
Rethinking B2B Marketing Budgets
When it comes to allocating marketing budgets, many B2B companies rely on the commonly cited rule of thumb: spend 8% of your annual revenue on marketing. This figure, popularized by Forrester’s 2024 B2B Marketing Budget Benchmarks, is often used as a benchmark across industries. But is 8% truly the magic number for every business? ? [...]
KFC and Mother ‘double down’ on new Zinger fillets
The new limited-edition KFC Zinger fillet comes sandwiched between two crispy hash browns (instead of a burger bun), a novel arrangement that has inspired Mother’s “When you see double, double down” campaign. In a surreal twist, KFC fans see not just double hash browns, but double everything, everywhere. Set to a hypnotic soundtrack, the films [...]
Super Bowl 59 Is the Most-Watched Ever With 126 Million Viewers, According to Fox
The Eagles blew out the Chiefs, and Fox blew out the ratings record. Today, Fox reports that Super Bowl 59 reached an average of 126 million viewers. Those numbers come from Fox projections, including Nielsen Fast Nationals and Tubi/NFL first-party analytics. With the rating, Super Bowl 59 becomes the most-viewed Big Game ever, beating Paramount's...
Nike Wins Super Bowl 59 With More Screen Time Than Any Other Brand
With all due respect to the Philadelphia Eagles, there was another big winner at Sunday's Super Bowl. The Nike logo was shown onscreen more than any other brand during Sunday's Big Game between the Eagles and the Kansas City Chiefs, measurement and technology company Samba TV tells ADWEEK. Nike's logo appeared 819 times across 521...