Premieres exclusively on Roku’s Sports Zone, the week of Feb. 3 Links to promos here and here NEW YORK — ADWEEK, the leading resource of news, research, and insights for the advertising, marketing, and media community, is partnering with Roku, America’s #1 TV streaming platform*, for “Best of Big Game Commercials,” a one-stop shop for fans who want [...]

Strengthening Leadership Team and Optimizing the Company Structure to Better Capture Growth Opportunities NEW YORK & TEL AVIV, Israel — Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, announced today the launch of its “Perion One” strategy. This strategy will unify the Company’s brands and technologies into one [...]

Flying 'staches, wings, wiiings, eagles, and more—here are the top 10 OOH creative executions that came to our attention last week The post OOH Best Creative Last Week Today first appeared on OOH TODAY.

sharing behind-the-scenes (BTS) videos that take viewers through the process step by step, giving them a clear understanding of the craftsmanship and creativity required to produce these unique The post InWindow Outdoor Perrier Jouet first appeared on OOH TODAY.

"There's never been a better time for Out of Home to take a major leap forward as technology, in particular developments within AI, create a bigger, stronger and richer palette for outstanding OOH The post Burbidge Joins WOO as Creative-in-Residence first appeared on OOH TODAY.

Virgin Media O2 has appointed MSQ Sport+Entertainment (MSQ S+E) as its lead partnership and sponsorship agency for both brands. MSQ S+E is a new creative and strategic sponsorship agency launched for MSQ last June by former M&C Saatchi execs Jamie Wynne-Morgan and Steve Martin where they worked on the business. MSQ S+E will work across [...]

IPG (Interpublic as it mostly was) reports its Q4 and full year 2024 earnings tomorrow, which will be closely analysed, not least by Omnicom shareholders who were expecting to pay between $13-14bn in shares for the rival group. IPG is currently valued at $8bn following a number of account reverses. It has also disclosed in [...]