It's just over two years since the Digital Services Act and Digital Markets Act, two landmark pieces of EU law designed to create a more level playing field for big tech companies, came into force. As tends to be the case for any major new legislation, the full implications of these acts are still being [...]
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Dentsu-owned media agency Carat wants to understand audiences better, and its solution is an introvert’s dream: cut down on human conversations and bring in the bots. On Thursday, Carat announced a partnership with Vurvey Labs (a portmanteau of “video” and “survey”), an agentic AI-powered research platform that uses short video surveys to quickly get insights about [...]
"Just signed my first anchor deal which means the seat I have been sitting in since Jess moved to nights is now mine," she wrote on social media
How d**k pics ever got so popular is a mystery to most, but Manscaped – which has tools to help men groom their private parts – is moving its focus up to the face in a new campaign by Special US. It seems that a face pic is nine times more likely to get a [...]
Bold Billboards Calling Out Billionaires, Billboard Design Contest, and Eco-Conscious Billboards —here are the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
This week, the Silverpush team got a chance to talk with Darren Hardeman, the VP of Strategy, Media & AI, for Canada’s PUSH. PUSH is an indie agency that focuses on connecting media and creative in a new way, driving better results for each campaign and getting the most out of every touchpoint for clients. [...]
Adding videos to small business websites is catching fire, but most owners still hesitate to make the leap. Here’s the shocker. Websites with video are 50 times more likely to rank... The post Adding Video to Websites: A 2025 Guide for Small Business Owners appeared first on PGN Agency.
Every April, something fascinating happens in the desert. Brands spend millions activating around Coachella. Then they spend the next three months trying to figure out if any of it actually worked. This isn’t just a festival problem; it’s a reflection of our industry’s broken approach to measuring media effectiveness. And while it’s true, it isn’t [...]
Rival, the fully integrated international marketing consultancy with offices in London, Boston, and Cape Town, announces the strategic acquisition of OAT Studio, an acclaimed London-based design firm. This move significantly enhances Rival's capabilities in delivering holistic, high-impact marketing solutions that drive tangible growth and disruption for global brands. OAT Studio, renowned for its innovative design [...]
