New York, NY – TripleLift, the Creative SSP transforming digital advertising with innovative technology and immersive ad formats, today announced the appointment of Dave Helmreich to the position of chief executive officer. Helmreich will build on TripleLift’s momentum by accelerating strategic initiatives and growth plans, further enhancing its market leadership and driving innovation in the digital advertising [...]
When you launch a business, there is a lot to consider, and branding is among the most important. Unfortunately, it is sometimes overlooked at the beginning- or inexperience and misguidance... The post The Art of Rebranding: How to Rebrand in a Way that Works for New and Existing Customers appeared first on PGN Agency.
KWWL evening anchor Ron Steele is leaving the Waterloo, Iowa NBC affiliate after more than 50 years as a broadcast journalist. Steele joined the station in 1974 as sports director before moving to the evening anchor role. Currently, he anchors the 5, 6 and 10 p.m. newscasts. "KWWL has been very generous to me and...
Cameron Diaz's return to acting has paid off for her and Netflix, as her action comedy film Back in Action was the No. 1 streamed title for the week of Jan. 13. According to Nielsen streaming ratings, Netflix had six standalone titles in the top 10 for the overall streamed programs during the week and...
This post was created in partnership with Zappi At ADWEEK's most recent Group Chat, industry leaders from brands like Zappi, Spotify, Uber, MSC Cruises, and PepsiCo gathered to discuss the many creative and strategic elements that make Super Bowl commercials memorable and effective--in the moment and for the long haul. Shaping the creative: Data, testing,...
Spectrum says, “Master anything with the fastest wireless speeds” in a spot that focuses on a boy who is teaching himself martial arts by watching online videos.
President Donald Trump signed an executive order Thursday under which the U.S. would increase tariffs to match those that other countries charge on imports, the Associated Press reported. "I've decided for purposes of fairness that I will charge a reciprocal tariff," Trump said at the proclamation signing in the Oval Office, as reported by the...
The Screen Actors Guild Awards is ready for its close-up. ADWEEK can exclusively reveal the list of new and returning sponsors for the 31st edition of the annual ceremony, which streams live on Netflix on Sunday, Feb. 23, at 8 p.m. Awarded by SAG-AFTRA--Hollywood's largest labor union and the largest voting body in the awards...
This year, 30-second commercials in the Super Bowl went for more than $8 million; however, for some brands, that simply wasn't enough time. Dunkin', Pfizer, T-Mobile, Uber Eats, and TurboTax were some of the brands that opted for 60-second and 90-second ads this year. Jeep even bought two minutes of ad time in the fourth...
There seems to be a rhythm on Fox News and MSNBC as to which show will finish first in total viewers. Once again The Five and The Rachel Maddow Show take that slot for their respective networks. Over at CNN, though, there is no constant with different shows attracting the most total viewers. On this...
