All mammals have hair or fur of some type, but only humans (and perhaps some animals with bad allergies) have a fraught relationship with theirs. Many of us go through elaborate means to remove our pubic hair--but not Kiehl's. The cosmetics brand has taken a reverse approach, going through elaborate means to restore pubic hair...
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
Allen Media station WTVA in Tupelo Mississippi said that the station owner has reversed its decision to stop producing some weather forecasts locally and lay off staff. The NBC and ABC affiliate referenced community reaction to the original news that the station group would hub its weather forecasts in Atlanta and lay off meteorologists, saying,...
In today’s digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Forrester […]
The potential sale of TikTok to an American buyer has become one of the most complex and high-stakes business deals in recent memory, with high-profile contenders like Elon Musk, Oracle Chairman Larry Ellison, creator star MrBeast, tech CEOs, and others linked to the potential sale. At the heart of the issue are competing geopolitical interests,...
Independent agency Known is the latest shop to find opportunity in a fragmented and murky media landscape. The agency revealed exclusively to ADWEEK that over the past year and a half, it has been quietly growing a new service it bills as a Media Opportunity Analysis (MOA), which helps clients identify waste, overspending, and other...
There's only one David Beckham. Bonafide soccer legend, international star, founder of Haig Club, Inter Miami's president, and husband to Posh Spice. In Stella Artois' Super Bowl 59 teaser ad, though, there's not just one David Beckham. In fact, there are two. After debuting as a brand ambassador for Anheuser-Busch (AB InBev)'s Belgian-style beer in...
It's time once again for the world of advertising, marketing, tech, and publishers to be upfront. Yes, there's no escape: The 2025 TV upfront season is upon us--or at least upfront announcements are. Though we're still early in the year, companies are already locking in their upfront and NewFronts dates for 2025. Among the early...
Eli Lilly has appointed R/GA to run its social media account following a pitch, ADWEEK has learned. R/GA will work as social agency of record for the pharmaceutical company's GLP-1 weight-loss drug Zepbound, according to sources. The agency will also create social strategies and campaigns for other Eli Lilly brands such as Mounjaro, while assisting...
