CBS News is the latest media organization seeking to settle a legal case brought by President Donald Trump. The New York Times reports that the network's parent company, Paramount Global, is in the midst of discussions with President Trump's legal team to settle a $10 billion lawsuit filed prior to the election in October. Settling...
If you want to sell a product during the Super Bowl, a celebrity might work. If you're looking to sell travel, however, book a Muppet. Booking.com unveiled its fourth-consecutive Super Bowl ad with The Muppets at the center of its "something for everyone" travel lodging strategy. In the 30-second spot running during the fourth quarter...
Bud Light hopes its Super Bowl 59 ad will bring some "Big Men on the Cul-De-Sac" (BMOC) energy to the Big Game. Musician Post Malone, comedian Shane Gillis, and former quarterback Peyton Manning front the spot, which shows the trio leveling up an underwhelming Big Game garden party with the addition of grilled meat and...
In this week's Week in Review: ITV enters early talks with RedBird IMI, Google launches its MM product for all marketers, and Alex Mahon calls for more promotion of PSB content online. Top Stories ITV Reportedly in Early Talks Over Production Merger with Redbird IMI UK broadcaster ITV is reportedly in early stage talks about [...]
The debut HexClad Super Bowl ad isn't about its star and brand co-owner Gordon Ramsey, his comedic foil Pete Davidson, or whether or not celebrities are aliens. It's about convincing more than 100 million consumers to spend a bit more on cookware once, then perhaps never again. For those unfamiliar with HexClad, it was founded...
Martha Stewart means business in the kitchen, and she won't be distracted by her erstwhile sous chef Matthew McConaughey, who's trying to make a connection between the salad she's tossing and the upcoming Super Bowl. "What are you talking about," Stewart says to McConaughey in the latest teaser for Uber Eats' fifth consecutive Big Game...
Reese's new gooey product has caused some confusion, but the Hershey brand is here to clear things up in its Super Bowl 59 commercial. Since Reese's Chocolate Lava Big Cup hit stores nationwide last year, some fans have hankered for lava. Those cravings have gotten a little out of whack. See: the hungry hordes of...
Shane Gillis, Post Malone and Peyton Manning bring dad energy to the cul-de-sac as ailing Bud Light seeks to recover its classic humor.
HexClad’s first Super Bowl commercial implies that its pans are made from alien spaceships.
The conservative news publisher The Dispatch, which first launched on Substack in 2019, is staffing up and expanding its advertising business amid a nationwide shift in political sentiment. The 27-person outlet generated between $5 million and $10 million in revenue last year, nearly 80% of which came from its roughly 45,000 paying subscribers. Of the...
