How the ‘Trump bump’ and first-party data increased Q4 revenue for a politics website
When publishers leverage first-party data effectively, revenue and click-through rate surge.
Matthew McConaughey Prevents Dining Disasters with Salesforce AI Agent In Super Bowl 59 Ad
Fresh off its recent "Agentforce. What AI Was Meant to Be" campaign, Salesforce is returning to Super Bowl 59 with a 30-second ad, again starring Matthew McConaughey. The cloud software company will also air a second spot during the game as part of its broader campaign, though it wouldn't share specifics In one of the...
Watch the Regional Ads Airing During Super Bowl 59
The secret to saving during the Super Bowl: Brands can still reach millions of viewers without shelling out $8 million for a national ad. Regional ad buys have led to nationally memorable moments in the past. The Farmer's Dog topped the USA Today Ad Meter in 2023 with its emotional regional spot. Other regional ads,...
Apple Files Emergency Motion in Google Search Antitrust Case
Apple has filed an emergency motion with the U.S. District Court for the District of Columbia late Thursday regarding Google's search antitrust case. The motion requests a stay of possible remedies the Department of Justice may seek after emerging victorious in its antitrust suit accusing Google of sustaining a search monopoly, potentially including spinoffs of...
Beyond Quitter’s Day: A Challenger’s Health Journey
When we challenge ourselves to strive for better, we create a ripple effect that impacts every aspect of our lives. The post Beyond Quitter’s Day: A Challenger’s Health Journey appeared first on The Loomis Agency.
13 creative campaigns to know about today
Among the notable campaigns for Jan. 31: four Super Bowl spots along with new campaigns for Angry Birds, Heinz U.K. and Major League Soccer.
Chuck Todd Departs NBC News for ‘New Projects’
After more than 14 years in the NBC News family, Chuck Todd informed his colleagues on Friday that he would be departing the network. "There's never a perfect time to leave a place that's been a professional home for so long, but I'm pretty excited about a few new projects that are on the cusp...
Here’s the Roundup for the Week Ending January 31
So that was the longest January to ever January. Let's celebrate since you're still standing, or at least I assume you are since you're reading this! Happy Friday to all who celebrate. In this week's edition of stories we didn't post for one reason or another, we see more interest around AI and how it...
Watch Booking.com’s Muppet-filled Super Bowl spot
Booking.com will have Muppets such as Miss Piggy and Kermit the Frog in its Super Bowl spot.
Tools of the Trade: Michael Sotelo of Alma DDB
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....