Who’d want to be a chief people officer in one of today’s ad holding companies? Lindsay Pattison (left) is leaving the role at WPP after 16 years at the holding company, most notably as the boss of media agency Maxus which was merged with MEC to make Wavemaker. While ‘chief people officer’ is clearly an [...]
Under new chief marketing officer, Intuit debuts ad promoting TurboTax services in the Credit Karma app.
Universal truths led to bigger ideas in several campaigns this week, while a chilling warning took the top spot.
Lenovo, Sargento and more advertisers customize algorithms through a growing roster of ad tech startups such as Chalice AI.
Leading execs have ascended at a time when their businesses are significantly shifting.
24 with just over two years of experience...While the TV spots were a huge success, the OOH creative running that same weekend felt like a The post Super Bowl Ads Final— TV 40 – OOH 22 first appeared on OOH TODAY.
Missed this week’s biggest OOH stories? We’ve got you covered. From ADSQUIRE’s record-breaking (and questionable) legal billboard to Wildstone’s $155M deal in London, plus major moves from OAAA and Intersection. A weekly recap of the top OOH stories you may have missed and colorful commentary from BB. The post Intersection, Wildstone, and Oh, ADSQUIRE… 3 [...]
rideshare companies can utilize Wrapify's platform to deliver quantifiable and performance-driven campaigns for brands The post Wrapify Extends Vehicle Wrap Platform Offerings To Support New Partnership With Leading Rideshare Provider first appeared on OOH TODAY.
The Coca-Cola sign at Kings Cross has hit its 50th anniversary – but other big ads around Australia have even older tales to tell Get our weekend culture and lifestyle email One of Sydney’s most renowned signs – and the largest billboard in the country – has received a makeover to mark its 50th anniversary. [...]
AI Regulation Isn’t Over; It’s Evolving: What Marketers Need to Know The notion of “AI Regulation is Dead” is misleading; instead, AI governance is gaining momentum with more structured and stringent guidelines emerging worldwide. For marketers to thrive in this evolving landscape, it’s crucial to prioritize transparency, compliance, and ethical practices. This article explores how [...]
