OOH News You Oughta Know Today
Swiftie Billboard, 2025 Trends & Holographic Network—read the latest headlines that should be on your radar. The post OOH News You Oughta Know Today first appeared on OOH TODAY.
HERstory Unveiled Returns to Times Square
Join us for a special Meet & Greet on March 7, 2025, ahead of the highly anticipated HERstory Unveiled billboard unveiling. The post HERstory Unveiled Returns to Times Square first appeared on OOH TODAY.
Clear Channel Celebrates Black History Month
Clear Channel Outdoor is celebrating Black History Month in 2025 with a new digital OOH month-long campaign honoring and reflecting on Black history The post Clear Channel Celebrates Black History Month first appeared on OOH TODAY.
Sports Advertising in the US: A Game-Changer in 2024 and an Even Bigger Play in 2025
Reading Time: 3 minutes Where does your sports advertising spend really go, and is it actually driving value? Sports have always been a goldmine for advertisers, but traditional advertising methods are no longer enough. In 2024, brands witnessed record-breaking Super Bowl ads and the power of digital streaming, yet with audiences engaging across multiple screens [...]
Native RO, Glenmorangie and more: top creative ads of the week
Every week, I attempt to share a curated list of clutter-breaking creative ads. Occasionally, I share some views on industry trends. This week’s blog post is a compilation that includes ads for Native RO and Glenmorangie among others. Native RO: filter toh pagal hai In India, Eureka Forbes was synonymous with water filters for home [...]
Leveraging Managed IT Services For Smarter Location-Based Advertising
Image source: google Location-based advertising increases engagement, drives foot traffic, and boosts conversions. However, executing effective location-based campaigns requires robust IT infrastructure, data analytics, and cybersecurity—capabilities many businesses lack in-house. This is where managed IT services step in, offering the expertise and tools needed to turn location-based advertising strategies into measurable success. What Is Managed [...]
Billboard Placement Psychology | What Your Brain Notices First
The Hidden Psychology of Billboard Placement: What Your Brain Notices First When it comes to billboard advertising, placement isn’t just about finding a busy road—it’s about understanding human psychology. People don’t just see a billboard; they subconsciously process its message based on visual cues, movement patterns, and cognitive biases. By strategically aligning billboard placement with [...]
OpenAI to Air Its First Super Bowl Ad
OpenAI, the artificial intelligence (AI) company behind ChatGPT, is set to make its Super Bowl ad debut this year, according to a report in the Wall Street Journal. A commercial during Super Bowl 59, which this year fetched upwards of $8 million for 30 seconds of air time, would mark the company's biggest advertising moment...
Tuesday, Fed. 4 Evening Cable News Ratings: Fox News Most-Watched During WH Press Conference
MSNBC's streak of over a million total viewers between 4 and 11 p.m. was interrupted between 6 and 8 p.m. as its viewers did not show much interest in watching the press conference held at the White House featuring President Donald Trump and Israeli Prime Minister Benjamin Netanyahu. 25-54 Demographic (Live+SD x 1,000) Total Day:...
Scottish Power advert featuring architect George Clarke banned by watchdog
Advertising Standards Authority said promotion, which ran in ad break of Amazing Spaces, was likely to mislead viewers, who would think it was part of show A TV advertisement for Scottish Power featuring the architect George Clarke has been banned for misleading viewers into thinking they were watching his Channel 4 show Amazing Spaces. The [...]