How the DTC marketing model is evolving—insights from Hims & Hers, Rare Beauty, Cash App and others
Marketing leaders to share insights on building consumer loyalty on March 5.
Why every ad should feel like a Super Bowl commercial
Don’t save your best ideas for just one day a year.
The case for conquest advertising—why competitive keyword bidding is fair
Ninth Circuit upholds the right to bid on keywords without invoking trademark infringement.
Jemma Marchant: why emotional loyalty beats endless discounts
Nowadays, my inbox is flooded with discounts. While these offers are fun and ‘personal’ (I used that term lightly), they no longer spark the same joy or excitement they once did. This got me thinking: Have we become so accustomed to discounts that paying full price now seems out of the ordinary? Given the sheer [...]
Henry Winkler Explains Why His DirecTV Campaign Is ‘For the Birds’
Though DirecTV has become known for its satellite dishes, the company wants to give customers a birds-eye view of its streaming offerings, and Henry Winkler is back again to help. Last year, DirecTV debuted its "For the Birds" campaign, which pokes fun at how pigeons usually like to nest on satellite dishes. At the forefront...
New York Liberty CEO Keia Clarke Builds Women’s Sports Legacy in Brooklyn
New York Liberty CEO Keia Clarke lived through her team's past and celebrated its championship present. Now, she's ready to build its legacy. During a panel hosted by The Female Quotient at Google Pixel's Player's Lounge on NBA All-Star Weekend, Clarke addressed the audience in a Liberty varsity jacket from the team's partners at fashion...
How Horizon Media Cut Carbon Emissions in Half While Boosting Performance
Horizon Media is all in on green media. Starting May 2024, the agency shifted all of the programmatic campaigns that were running through supply-side platform Sharethrough to the adtech firm's green private marketplaces, trademarked as GreenPMPs. The product is designed to reduce the carbon emissions associated with ad campaigns by identifying and removing "climate risk"...
O Brother, Where Art Thou
Is it just me, or does the industry feel a little flat lately? Of late, it sometimes feels like day-old bread ...it feels like it lacks some soul. How do we shake the complacency and The post O Brother, Where Art Thou first appeared on OOH TODAY.
OOH Classifieds Today —11 Opportunities
— The New Year is the best time to land a new position. Assert yourself in 2025 --Outdoor Advertising Sales, National AE, Marketing Manager, Digital Content Mgr, Real Estate/Leasing Rep, AE, Regional Sales & Account Mgr, Graphic Designer The post OOH Classifieds Today —11 Opportunities first appeared on OOH TODAY.
Anomaly heads for the winning post with SkyBet
Anomaly has won the SkyBet account just in time for the Cheltenham national hunt racing festival where SkyBet is launching what it calls its always-on racing platform. And the hero of the campaign is not a free bet or combination thereof but horses – in this case as a G.O.A.T (greatest of all time.) Able [...]