Macro and strategic trends about the tech industry by Benedict Evans. A big thanks to Robert Beckert for bringing this to my attention

Love Actually is the most-searched for film in UK Christmas history, which is one of the reasons why advertisers love to reference it so much. Waitrose hired star Keira Knightley and plundered a scene for its Christmas spot. Now Google Pixel follows suit, bringing in two of the film’s other cast members, Thomas Brodie-Sangster and [...]

Uber's first national holiday ad continues its push into U.S. suburbia

I'm thinking of a word...wait for it...and its Synesthesia. The post I’m A Believer! first appeared on OOH TODAY.

I’m not sure I’d last very long on a desert island. I’m not particularly resourceful or practical and attempting DIY projects has been known to reduce me to tears. Watching some of my favourite ads of all time would be a welcome distraction. With that in mind, many of my choices are nostalgic ones and [...]

Google and OUTFRONT Launch “Imagine If…” to Inspire Future Creativity The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers. Among ecommerce brand marketers and social media ad agency buyers and consultants, the 2017 and 2018 holiday seasons are spoken [...]

Calls for Rachel Reeves to increase taxes in budget as estimate outstrips duties collected from online casinos British gambling companies spent an “astronomic” £2bn on advertising and marketing last year, according to a new estimate that has intensified calls for the chancellor to increase taxes on the sector. Bookmakers, online casinos and slot machine companies [...]