Advertising has always been about connecting with your target audience in the most effective way possible. Whether you’re showcasing products or services, choosing the right form of advertising can make all the difference. As businesses weigh their options, the debate of ad trucks vs. traditional advertising continues to grow. Let’s explore how ad trucks outperform [...]
A convenience store might very well be one of the best places to inspire impulse purchasing. A customer walks into a convenience store for a specific need. Perhaps it’s for a drink or a lottery ticket or a tobacco product. But consider how many micro decisions a customer makes in that small space between the [...]
Classic songs anchored several campaigns this week, while a brand’s continued reinvention took the top spot.
The final deadline for 2025 Ad Age Small Agency Awards submissions is April 16.
LONDON – System1 and ITV have unveiled the UK’s top-performing ads of 2024, ranked by emotional resonance, category distinction, and unique creative elements such as humour and AI innovation. Save the Children, in collaboration with Aardman Studios, set a new benchmark for category distinction with a 5.9 Star Rating for their Christmas campaign, far surpassing the [...]
A Top 10 Comscore Site and the Leading Premium Publisher for Engaged Audiences NEW YORK – Raptive, the world’s leading creator media company, continues to dominate the digital landscape, ranking among the top 10 largest global digital media companies with an audience of 226 million. Comscore’s MMX Multi-Platform Total Audience December 2024 rankings further cement Raptive’s industry leadership, [...]
Comcast Advertising, Cox, DIRECTV Advertising, DISH Media, Optimum Media, Spectrum Reach and Verizon Fios roll out unified terminology guidance together with Ampersand and the VAB to bring more clarity to a complex industry According to new research from Advertiser Perceptions, only 20% of advertisers say terms are being used consistently by their partners NEW YORK [...]
NEW YORK – The radio industry has reached a significant milestone in its digital transformation, hitting $2.1 billion in digital revenue in 2024, according to the latest annual digital benchmarking report from RAB and Borrell Associates Inc, which was sponsored by Marketron. The 13th annual report highlights the increasing role of digital advertising in stabilizing the [...]
Ari Weiss, long-serving North America and then global CCO of DDB, has died from cancer at the early age of 46. Weiss began his career as a copywriter at Goodby Silverstein & Partners in San Francisco before stints at Cliff Freeman, BBDO, Wieden+Kennedy 180LA, a return to GS&P and six years as CCO of BBH [...]
Supermarket loyalty cards arouse mixed feelings in the UK (here anyway): what’s the real price and why don’t all of us pay it? Another reason for going to Aldi and Lidl surely? Tesco pioneered the damned things with Clubcard 30 years ago and agency BBH is celebrating it with a trip through three decades of [...]
