While climate change and DEI are being trampled at every opportunity, campaign group Make My Money Matter (backed by filmmaker Richard Curtis) is holding onto its mission: to raise awareness of the links between the UK financial sector and the funding of fossil fuels. Mother has stepped in to support the cause with a new [...]
Boost Your Business: Optimize Your Landing Page Your website’s landing page is often the first interaction potential customers have with your brand. Making a strong initial impression is crucial for converting visitors into leads. Here are some expert tips to enhance your landing page’s effectiveness: ? Tell a Compelling Story Engage your audience by weaving [...]
B2B Marketing: 5 Strategies to Boost Your Success ? B2B marketing is undergoing a significant transformation. Traditional tactics that once drove results are no longer as effective, as modern buyers demand more personalized, data-driven, and strategic interactions. With evolving technologies, shifting customer expectations, and an increasingly competitive market, businesses must rethink their approach to stand [...]
Demystifying Open-Source Marketing Mix Modeling (MMM) Marketing is always changing, what worked a year ago is more than likely not going to work too well today. Technologies are constantly changing, strategies are always shifting. However, understanding the effectiveness of various channels is paramount. Enter Marketing Mix Modeling (MMM), a time-tested approach now experiencing a renaissance [...]
Why Modern Marketing Feels So Frustrating In today’s fast-paced digital landscape, one would expect marketing communications to be clear and straightforward. Yet, many organizations continue to baffle consumers with convoluted messages and jargon-laden content. Why is simplicity so elusive in modern marketing? The Clarity Conundrum ? Despite advancements in technology and data analytics, companies often [...]
Advertising has always been about connecting with your target audience in the most effective way possible. Whether you’re showcasing products or services, choosing the right form of advertising can make all the difference. As businesses weigh their options, the debate of ad trucks vs. traditional advertising continues to grow. Let’s explore how ad trucks outperform [...]
A convenience store might very well be one of the best places to inspire impulse purchasing. A customer walks into a convenience store for a specific need. Perhaps it’s for a drink or a lottery ticket or a tobacco product. But consider how many micro decisions a customer makes in that small space between the [...]
Wren Clair has said goodbye to Minneapolis ABC affiliate KSTP. Her last day of work was Wednesday. No reason was given for her departure. "Wren Clair is no longer employed by KSTP-TV," news director Kirk Varner told the Star Tribune. "We wish her the best with her next opportunity." She joined the station in 2018...
In order to protect CTV from domination by tech giants, publishers, buyers and agencies need to take a leaf out of the Big Tech playbook, says Rob Webster, Co-Founder of Tau Marketing Solutions, laying out the developments shaping the CTV industry - and the approaches required to scale the channel into a "true performance powerhouse". [...]
