Positioned in high-traffic areas within Chuck E. Cheese locations, these units offer advertisers a unique opportunity to engage with a highly engaged and captive audience The post iCleanse Ad Network Now in Chuck E. Cheese first appeared on OOH TODAY.
the world’s No 1 advertising DOOH screen...Piccadilly Lights is the only DOOH asset bought by the world’s most prestigious brands ... The post Ocean Continues Management of Piccadilly Lights first appeared on OOH TODAY.
Publicis Groupe is doubling down on influencers following its purchase of Influential last year with BR Media Group, claimed to be Latin America’s biggest such agency. BR Group boasts a network og 500,000 influencers and claims to work for 500 plus local and global clients. Latin America was one of Publicis’ strongest regions as it [...]
CNN has long been a pioneer in TV, becoming the first 24-hour news channel when it launched in 1980. Now owned by Warner Bros. Discovery (WBD), the channel is available in over 200 countries, and in 2023 launched its free ad-supported streaming TV (FAST) channel in Europe. In this edition of the Sell-Side View, Faisal [...]
London, UK: Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today announced the launch of its refreshed brand identity. This significant update represents a pivotal chapter in Multilocal’s journey, aligning its evolution with the dynamic landscape of digital advertising. Founded in 2019, Multilocal has dedicated the past five years to [...]
Logos are important for branding. They act as a visual representation of your business and can help to distinguish your brand from its competitors. If you want to build a... The post Building Your Brand Identity: DIY vs. Professional Logo Design appeared first on PGN Agency.
The Evolution of Market Research: From Focus Groups to AI Market research has long been a cornerstone of effective marketing strategies. Traditionally, methods like focus groups provided valuable consumer insights, albeit with limitations. Today, technological advancements, particularly in artificial intelligence (AI), are revolutionizing how businesses understand and engage with their audiences. The Traditional Approach: Focus [...]
Live from New York, it's SNL50's brand partners. NBCUniversal's SNL50 celebration over the weekend was a massive undertaking that included musical talents like Bad Bunny and Sabrina Carpenter, former cast members such as Tina Fey and Amy Poehler, and fan-favorite celebrity hosts such as Tom Hanks and Emma Stone--with everyone stuffing into Saturday Night Live's...
Joel Davis has been named president & general manager of NBCU Local Philadelphia's NBC10 (WCAU), Telemundo62 (WWSI) and NBC Sports Philadelphia, beginning March 17. Davis will provide strategic and operational leadership of the media properties' TV, streaming and digital platforms, and will oversee the local management team and staff. He will work closely with Telemundo...
Founded in 1998 in Los Angeles, the fitness brand Barry's now has 89 studios open in 15 countries. Jackie Lamping became the company's CMO in September, with the task of enhancing the company's global marketing strategy and managing digital marketing and community outreach inside the brand's studios. Lamping herself is a longtime Barry's customer and...
