Simmering with Ambition, Noodle Newcomers Stir Up Ramen for the First Time In 50 Years
Beginning around five years ago, a brigade of hopefuls marched into the category.
Laura Segui —Top Women in OOH Spotlight 2025
Laura Segui, VP of National Sales at Vector Media, is shaping the future of OOH advertising. From boutique media planning to leading a top OOH provider, her journey reflects resilience, innovation, and leadership. Read more about her impact on the industry in OOH Today. The post Laura Segui —Top Women in OOH Spotlight 2025 first [...]
OOH Moves Today – 68 Moves This Week!
RapportWW, Clear Channel, OUTFRONT, Talon, Overall Murals, Wilkins, dentsu, Broadsign and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 68 Moves This Week! first appeared on OOH TODAY.
Ford cashes in on Trump tariffs
It’s an ill wind…someone will benefit from Trump’s tariffs, although, not maybe, the President as US prices rise in a global economy. US car manufacturers should if they source enough domestically and Ford has been quick out of the blocks to remind people that it makes more of its cars in the US than rivals [...]
MAA Ad of the Week: Poretti from Pablo
No idea if Poretti beer from (near) the Italian lakes will be a success (does it sound too much like all-conquering Moretti?) but the launch ad from Pablo and ace director Jeff Low is a winner. Are those foxes CGI or AI or just remarkably well-behaved cast members? Anyway, makes you want to call in [...]
WPP ramps up data wars with InfoSum acquisition
WPP has bought data platform InfoSum for an undisclosed sum, reuniting the claimed privacy-compliant platform with Brian Lesser who returned to WPP’s GroupM from InfoSum late last year. InfoSum was valued at $300m in a fundraising round a couple of years ago so this may be the WPP’s biggest acquisition to date in the data [...]
What you get from MAA – and how you can contribute
MAA has more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful. Even diverting. One of our key sources of revenue, along with [...]
Newspaper Ads in Deccan Herald – Speak Directly to South India’s Urban Readers
If your brand is looking to reach educated, urban audiences in Karnataka and beyond, newspaper...
Kalil & Co., Inc. to Attend IBO 2025
Eight from Kalil & co, Inc. will be in attendance at the IBO 2025 Conference in Salt Lake City The post Kalil & Co., Inc. to Attend IBO 2025 first appeared on OOH TODAY.
Future-Proofing Consumer Data Privacy in OOH
For OOH advertisers, embedding privacy-first principles into their strategy is now a necessity The post Future-Proofing Consumer Data Privacy in OOH first appeared on OOH TODAY.