The top 5 AI marketing activations to know about right now
OpenAI’s Super Bowl ad and other AI marketing activations tracked by Ad Age.
Toy wars—Mattel takes on Lego in looming brick battle
Mattel plans to unveil the company’s first brick model set in a matter of weeks, a move seen as a direct step to challenge Lego’s supremacy in that toy segment.
GWR’s Famous Five set off for the sun – maybe
Easter is on the horizon and many people in the UK turn their minds to an escape to the West Country, that land of sun-kissed Devon and Cornwall beaches, pasties and cream teas. Actually, as you leave London, the skies turn from sunny to grey and the wind and rain whip in from the sea. [...]
Media brokers are back on top in global adland
Much chatter about the growing dominance of media in the big ad holding companies as they finish their 2024 reporting season. In reality it’s been that way for a good few years now, as the digital tide overtakes adland. Managing all that money has well and truly taken over from old-fashioned things like ideas and [...]
4 Burning Questions as Google Urges Trump DOJ to Drop Breakup Push
Google has been pushing back on its ruling as a search monopoly, making its case directly to the Trump administration, arguing that a forced sale of Chrome--one of the Justice Department's most disruptive proposed remedies--poses national security risks, Bloomberg first reported. A Google spokesperson told ADWEKK, "We routinely meet with regulators, including with the DOJ,...
Inside Walmart’s immersive commerce strategy to reach Gen Z and Gen Alpha
With a growing presence on virtual platforms and a secret software weapon, Walmart is paving the way for marketers in virtual spaces.
Why Billboard Safety Inspection Photos are Important
Billboard owners are responsible for maintaining the safety and integrity of their advertising structures, which requires The post Why Billboard Safety Inspection Photos are Important first appeared on OOH TODAY.
Inclusivity —Ask Janea
that’s my whole purpose, helping you create a workplace where people get what they need to love where they work so that they will be engaged… which in turn helps your company prosper The post Inclusivity —Ask Janea first appeared on OOH TODAY.
Industry Leaders Announced as Inaugural OMA Creative Awards Jury
this year’s Grand Prix-winning creative team awarded a trip to the 2025 Cannes Lions Festival of Creativity campaigns last month ... The post Industry Leaders Announced as Inaugural OMA Creative Awards Jury first appeared on OOH TODAY.
Broadsign and Scope3 Partner to Advance Carbon Measurement in DOOH Advertising
a partnership that sets the stage for more accurate, comprehensive carbon modeling of digital-out-of-home (DOOH) campaigns The post Broadsign and Scope3 Partner to Advance Carbon Measurement in DOOH Advertising first appeared on OOH TODAY.