NVE Experience Agency named Megan Barron chief operating officer, a new role at the experiential agency which also encompasses leading innovation. Barron joins from Interpublic Group-owned agency Jack Morton Worldwide, where she spent 9 years, most recently as svp and GM of its West Coast operations and innovation lead for the U.S. While there, she...
The AI race among agency groups is hotting up and Publicis Groupe is buying Lotame, which it calls “the world’s leading independent identity solution.” This follows WPP’s investment, alongside other shareholders, in image generation specialist Stability AI. Lotame’s proprietary identity solution is said to deliver consistent and relevant addressable audiences built on 100+ data sources [...]
Havas is claiming “record results” in its first year of trading as a separate entity but, in truth, net revenue inching forward 1.5% to €2,736m is hardly spectacular. Organic growth for the year fell by 0.8%, hammered (as were most of its rivals apart from Publicis) by a flat Q4. Small, bolt-on acquisitions accounted for [...]
Publicis Groupe executives outline their plans to acquire data management company Lotame.
CEO refuses to comment on deal speculation as broadcaster benefits from hits including Mr Bates vs The Post Office Business live – latest updates ITV’s profits jumped in 2024 thanks to record earnings at the British broadcaster’s production arm, ITV Studios, as it benefited from hits including Mr Bates vs The Post Office, the Jilly [...]
Publicis Groupe has acquired data company Lotame, announcing on Thursday plans to integrate the business into its data powerhouse Epsilon. Publicis chief executive (CEO) Arthur Sadoun told ADWEEK the purchase will allow the holding group to reach 91% of adult internet users globally to deliver "personalized messaging at scale." Founded in 2006, Lotame collects, organizes,...
Political news publisher Politico unveiled a new artificial intelligence tool on Monday, the Policy Intelligence Assistant, that lets Politico Pro subscribers instantly generate detailed policy reports using data pulled exclusively from Politico reporting and analysis. "While there are a lot of AI chatbots out there, this is not that," said Rachel Loeffler, executive vice president...
RTL AdAlliance, RTL Group's media sales house, this morning announced the launch of AdManager, a self-serve platform for advertisers buying video inventory across its network of broadcasters, streaming companies and media brands. The AdManager provides access to ATV, CTV, BVOD and streaming inventories in multiple markets, according to RTL AdAlliance, including Warner Bros. Discovery in [...]
As Fox's audience continues to grow, so does its ad sales team. On the coattails of Fox's recent viewership and revenue success, which includes everything from breaking the ad sales record for Super Bowl 59--the most-watched Super Bowl of all time--to the company recently seeing a 20% bump year over year in quarterly revenue, the...
Retail media revenues are existential for retailers. Without profits from ad sales, retailers cannot competitively price their goods on the shelf. This harsh reality has fueled explosion in both the number of retail media networks and their expectations for ad sales growth. Retailers essentially have two avenues for driving ad revenue. The first is owned...
