Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions - and publishers should be watching closely. Founded in 2006 by Andy Monfried, Lotame began as a media data business with two divisions: an advertising network [...]

WLUK news director Juli Buehler has announced her retirement after 45 years. Buehler has been the ND at WLUK since 1995. "Juli has had a truly remarkable journey. Many strong journalists across the country have passed through here and have benefited from her involvement in their lives," said Jay Zollar, vice president and general manager...

Liquid Death, fresh off its first national Super Bowl ad, has signed a multi-year deal with this year's champions, the Philadelphia Eagles, to add the brand's iced teas to the concession lineup at the team's home stadium Lincoln Financial Field. The move comes as Liquid Death digs deeper into mainstream professional sports, via alliances and...

This week, with Anora winning Best Picture and films like The Substance, Emilia Perez, and Wicked telling layered stories about what it means to be a woman in this world, it's hard to remember a time when women's stories were not invested in and celebrated by commercial audiences and Hollywood awards juries. But there was...

South by Southwest is where tech, culture, and creativity collide--but it isn't a marketing conference. The real value for marketers isn't just in the panels, but also in observing the cultural trends, making unexpected connections, and experiencing firsthand how brands are trying to capture attention. With SXSW 2025 kicking off, here's a roadmap to getting...