After a challenging few years for Starbucks, there's been another change at the top of its marketing department. The coffee chain has hired Verizon Value's chief marketing officer (CMO), Cheryl Gresham, as its svp, North America marketing. Gresham announced the news on LinkedIn, saying she would now be responsible for finding "innovative ways for marketing...
There's no need to pontificate about the power of relevant advertising in live moments; the numbers speak for themselves. New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the impact of aligning brands with real-time trends during media campaigns. In the...
Swarms of termites--those never-sleeping, constantly-gnawing creepy crawlies--cause $5 billion in damage to American properties each year, per bug experts. And what the tiny pests leave behind is destruction, no doubt, but on closer look it's also...beautiful? Orkin, in its latest category-defying work, launches a new campaign called "Chewed Art" that turns images of termite damage...
Four ways agencies can escape the generic positioning they warn clients against.
The ITAV founder and CEO writes about grace, staying present and how to balance career and family.
It isn’t whether a brand is real, but whether it’s felt.
Ad Age’s take on the hottest celebrity marketing moves of the past month.
As smartphone hardware innovation stagnates, Apple and Samsung are touting AI-powered software upgrades, but consumer response has been tepid.
Amazon spent $21 billion on advertising and promotion in 2024. Ad Age tallies ad spending over the 30 years since Amazon opened for business in 1995.
How New Balance, The Gap and others made gains with Gen Z buyers.
