Privacy is part of a larger mosaic of trust.

Brainlabs lands its first NGO win, taking on full-service media duties for UNICEF USA after a nine-month pitch.

Markets are developing distinct "digital cultures" that transcend traditional geographic boundaries.

In the shadow of megamergers between agency giants and mammoth investments in data and AI, the role of independent agencies can be easily overlooked. But new research from benchmarking data company Agency by Agency reveals that 99 percent of UK agencies are independent - and the Alliance of Independent Agencies, a UK trade body representing [...]

Interesting interview with WPP CEO Mark Read in yesterday’s Sunday Times (subscription required to get behind its hefty paywall) with Read, as he does, bigging up the benefits of AI to his business and the wider ad community. It seems that in Read’s presence you get a live demonstration of its Open’s AI capabilities, not [...]

Truecaller, the widely-used caller identification app, has launched a bold out-of-home (OOH) advertising campaign across...

The global OOH advertising industry growth is showing no signs of slowing down, clocking in a...

Unilever has launched a bold and refreshing out-of-home (OOH) campaign aimed at tackling a growing...

RuPay, India’s very own card payment network, is back in the spotlight with an exciting...

Leading basmati rice brand Daawat has unveiled its latest outdoor advertising campaign titled ‘Bring Out...