5 ways to make consumer insights work for your brand
The hidden influence of consumer perceptions.
72andSunny’s Geoff McHenry on the limitless value of a learner’s mindset
The agency’s head of strategy writes about “the thrill of getting better every day.”
Why cultural intelligence is replacing traditional brand marketing
The key to cutting through misinformation and AI overload.
MAA Ad of the Week: The One Show call for entries
The One Show is one of the aristocrats of the now looming awards circuit and board member Sherina Florence has assembled this rap video name-checking famous campaigns of the past and present. Florence says: “I thought I’d channel my creativity into something for the culture. I asked myself, what better way to approach assignments during [...]
Stagwell defies holding company doomsters with strong 2024
Interesting that Mark Penn’s Stagwell reports its full year results a few hours after WPP – and this year there could hardly be a more stark contrast. Stagwell’s overall net revenue grew 14% to $2.3bn (WPP’s inched downwards to £11.4bn) and its creativity and communications division, which includes agencies Anomaly and 72andSunny, grew in line, [...]
How Technology Is Transforming Billboard Ads
Today, advertising is evolving faster than ever. And customers are becoming wise to marketing tactics faster than ever. But while customer sentiment changes, advertising technology is ready to evolve right along with it. One such form of advertising might very well be one of the oldest. Billboard advertising has recently undergone a technological glow up, so to [...]
Marketing winners and losers of the week
NBC inks a deal for 10 years of Thanksgiving Parade turkeys and Home Depot reverses a sales slump—plus, why it was a bad week for DoorDash, Meta and Starbucks.
Agency news you need to know this week
Mark Read dishes on WPP’s disappointing results, Pabst Brewing Co. adds a new creative agency and more.
OOH Moves Today – 38 Moves This Week
RapportWW, Clear Channel Outdoor, oOh!, Intersectin, OUTFRONT, JOLT, WorldcomOOH, and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 38 Moves This Week first appeared on OOH TODAY.
Geopath Fast Fact —Baltimore
Geopath audits more than 14,400 spots with 45 operators The post Geopath Fast Fact —Baltimore first appeared on OOH TODAY.