The OOH industry is evolving fast, from BackLite Media’s stunning Oryx in Dubai to Lindmark’s New Mexico expansion and KAP Media’s massive SXSW building wraps. Discover how these major players are redefining outdoor advertising with strategic acquisitions, digital innovation, and high-impact visuals in this weekly recap of the top OOH stories and commentary from BB. [...]
Regulation takes effect on April 11th
In an era of fast fashion and mass consumerism, a growing number of people are choosing a different path—one that […]
Avoid common design pitfalls in billboard advertising to create effective and eye-catching messages that resonate with viewers. The post 5 Common Billboard Design Mistakes to Avoid appeared first on Blip Billboards.
Connected TV (CTV) has emerged as a pivotal platform in the AdTech ecosystem, offering mobile app developers and marketers a new and effective avenue for user acquisition. CTV connects the expansive reach of traditional television with the precision targeting of digital platforms. Let’s explore how CTV is reshaping mobile app marketing, its effectiveness as a [...]
In recent years, businesses have faced an onslaught of consumer class actions challenging sustainability initiatives, environmental commitments, and ethical sourcing language. In our view, these lawsuits frequently rely on dubious injury allegations because they challenge company-wide statements without properly connecting those statements to the value of any specific product purchased by plaintiff. After all, federal...
Building a strong brand presence is more challenging than ever. Marketing managers and brand strategists face constant pressure to increase brand visibility and ensure that their messaging resonates with consumers. One powerful method is brand equity billboard advertising, where outdoor ads help improve consumer perception and build lasting brand recognition. In this blog, we’ll explain [...]
Laos is rapidly becoming a key market for advertising, outdoor advertising, airport advertising, and digital media, particularly in Vientiane and Luang Prabang. With economic growth, increasing tourist arrivals, and strong foreign investments, the country presents a growing opportunity for businesses looking to establish brand visibility. This article explores Laos’ evolving advertising landscape, the rise of [...]
Laos is rapidly becoming a significant market for airport advertising, OOH advertising, and digital media, particularly in Vientiane Wattay International Airport and Luang Prabang International Airport. With a surge in tourist arrivals, foreign investments, and aviation expansion, airports are prime locations for high-impact advertising. After a recent trip to Laos, we are impressed with the [...]
Visuals: https://getbehindthebillboard.com/episode-86-jeremy-craigen-part-1 Episode #86 features legendary creative, CD, ECD, CCO, bonvivier and lover of life, Jeremy Craigen. It’s hard to know where to start with Jeremy’s incredible body of work, which has won every gong going for just about every client going. So we took a corporate decision and split him in two. Ooeerr. Part [...]
