The WTA realizes that a brand isn't just a logo, font, or signature color; It's the people behind all of those elements. After little more than half a decade of using a logo featuring a player in full serve, its acronym in bulky type, and the entire package in eye-drawing purple, the Women's Tennis Association...
Mirimar has named Zach Foster as its new chief strategy officer (CSO), the agency confirmed to ADWEEK. He succeeds Meredith Chase, who left the post in 2023. Foster brings over 15 years of experience to Mirimar. He joins the indie agency full-time after working with the team as a freelance partner for the past two...
Among the notable campaigns for Feb. 28: Gap’s new Parker Posey spot and Quaker Oats’ “ugly” oatmeal dress at London Fashion Week.
Here's a memorable Dateline for you. On Feb. 28, NBC News' long-running newsmagazine officially welcomes its newest correspondent, Blayne Alexander. The Atlanta-based journalist made the move in October, and files her first report on Friday's episode--a spooky look at a haunted farmhouse that became a murder scene. Alexander's Dateline debut arrives after nearly a decade...
Every year, the Academy Awards offer a golden opportunity for the film industry to bellow a full-throated hooray for Hollywood. But in 2025, that enthusiasm is tempered by the somber reality of a Los Angeles area still reeling from January's devastating wildfires, which continue to impact artisans and executives at every level of the business....
In this week's Week in Review: WBD reports its Q4 results, LiveRamp makes a cross-media measurement play, and users claim Meta isn't respecting data opt-outs. Top Stories WBD Ad Revenues Decline, but Streaming Growth Continues Warner Bros. Discovery (WBD) saw its ad revenues fall 7 percent YoY in 2024, citing “domestic linear audience declines,” and [...]
Today, advertising is evolving faster than ever. And customers are becoming wise to marketing tactics faster than ever. But while customer sentiment changes, advertising technology is ready to evolve right along with it. One such form of advertising might very well be one of the oldest. Billboard advertising has recently undergone a technological glow up, so to [...]
During peak pearl-clutching over Elon Musk's Twitter takeover, the conventional wisdom in the marketing world was that after changing the name, firing 80% of staff, and alienating advertisers, the newly renamed X was on the short road to oblivion. So far, the conventional wisdom has been spectacularly wrong. Not only is Musk on top of...
Retail media's quick growth has made it a buzzy topic at nearly every industry conference over the last couple of years, but it's also faced criticism for what some marketers see as inflated pricing, especially as many retailers struggle to offer the kind of scale, user experience, and measurement capabilities that media buyers want. Emarketer...
The hidden influence of consumer perceptions.
