Too bad actor Ryan Reynolds didn’t join CTV ad platform MNTN’s first-ever earnings call on Tuesday. It would’ve been fun hearing Deadpool answer questions from investors. In early April, not long after MNTN filed its S-1 and shortly before its IPO in May, the company divested Maximum Effort. That’s the creative agency co-founded by Reynolds [...]
People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic, and consumers move to agentic AI to find answers to their questions. People’s digital ad revenue increased 5% compared to Q2 2024. It’s a decent turnaround, [...]
His announcement comes a day after News Corp. announced plans to launch the California Post, a Los Angeles-based tabloid with the flavor of the New York Post, early next year.
Today had a cushion of 67,000 Adults 25-54 demo viewers.
Late last week, a federal jury in Delaware found in favor of HyphaMetrics, a measurement startup Nielsen was suing for allegedly infringing on two of its patents. The post Measurement Startup HyphaMetrics Cleared In Nielsen Patent Infringement Lawsuit By Nielsen appeared first on AdExchanger.
The power of billboards to spark conversation For decades, advertising has played a key role in shaping culture and conversation. From the drumming Cadbury’s gorilla, to kids “Tangoing” their mates in the playground, TV adverts acted as cultural touchpoints that united generations through a shared viewing experience. With only a handful of TV channels, it didn’t take [...]
McDonald's taps into 1970s nostalgia with a limited value meal available Aug. 12.
If you’re planning to play it cheeky, be sure your audience is in on the joke.
The AAF reveals the 2025 Advertising Hall of Achievement inductees, seven leaders under the age of 40 making notable industry contributions.
The startup claims its ad format boosts revenue for gen AI apps by 66%—and outperforms Meta.
