The CBS Evening News continues to show signs of positive movement a month into its existence. The reimagined newscast recorded modest gains in the Adults 25-54 demo for the final week of February. The Eye Network's flagship evening newscast was the only broadcast newscast to see gains in either measured category. ABC World News Tonight...
Nike’s “Just Do It” Campaign: A Masterclass in Successful Advertising Few advertising campaigns have left...
Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk. Click here to download the entire Tool Kit. Commercial email marketing poses private litigation risks and regulatory hurdles that should be considered before launching any campaign to ensure compliance. The practice involves...
E.W. Scripps has confirmed with TVSpy some positions have been eliminated across about a dozen Scripps stations. "The media industry is in a state of continued disruption and, while difficult, these changes are part of Scripps' ongoing commitment to adapt through this disruption and ensure we can continue providing our communities with essential services well...
A 200-year-old global investment company based in Edinburgh, Scotland came to the realization after four years that vowels aren't so bad, as Abrdn has once again rebranded as aberdeen. The company was founded in 1825 and became Standard Life Aberdeen in 2017, following a merger between two asset managers, according to the BBC, noting that...
The smart home promise has always been convenience, automation, and personalization, but for years, consumers have struggled with fragmented ecosystems and clunky user experiences. On this episode of The Speed of Culture podcast, Mark Benson, head of SmartThings at Samsung Electronics, breaks down the next wave of AI-driven smart home innovation. From seamless device interoperability...
Steve Soliz is leaving Tegna's Seattle NBC affiliate KING after four years. Soliz told viewers why he was leaving in a social media post. "Why am I leaving? The company that owns KING is cutting costs and chose to eliminate my position. My managers didn't want me to leave, but their hands were tied," he...
NBC News' Today snapped ABC News' Good Morning America's two-week win streak in total viewers. The competitive battle for the top spot favored Today as it dethroned GMA with +40,000 additional total viewers for the week of Feb. 24. The back-and-forth action for first place between NBC News and ABC News clouded the fact that...
Robert F. Kennedy Jr. is a longtime critic of pharmaceutical companies running advertisements on television. Now that he's U.S. Secretary of Health and Human Services, he has an opportunity to do something about it. If U.S. regulators prohibit drug companies from airing ads on TV, the ad dollars will have to flow somewhere. Billions would...
Meta introduced generative artificial intelligence-powered digital assistant Meta AI in September 2023 across Instagram, Messenger, and WhatsApp, and the company is reportedly developing a stand-alone application. Now, it's working on bringing the power of Meta AI to businesses of all sizes. Meta AI has more than 700 million monthly active users, and CEO Mark Zuckerberg...
