Amid the downturn in linear TV advertising across Europe, RTL Group has stabilised its revenues, according to the media conglomerate's full-year earnings, generating €3,122 million in ad sales during 2024. While RTL's ad revenues have dropped from their 2021 peak, they were flat compared with the previous year, with digital growth offsetting declines in the [...]
Paramount+’s Find Your Mountain brand platform plays on unusual fan pairings.
Among the notable campaigns for March 20: Adrien Brody’s Monos Travel campaign, a ‘Buy Canadian’ effort gone wrong and why an in-store Target ad in South Carolina went viral.
McDonald’s introduces Minecraft meals that come with video game swag ahead of “A Minecraft Movie.”
Brands such as Studs, Cheez-It and Glossier are using branded merchandise to court Gen Zers eager to bond over shared fandom.
Perfectly timed for the good weather, Marks & Spencer captures the spring mood with a new campaign from Mother London. The retailer’s improved fortunes are clearly encouraging it to become a bigger, year-round advertising player. Or maybe more, better advertising is helping to improve its fortunes? “Love that” upends competitive fashion parlance to introduce a [...]
US consumers seem to be reining in spending as they wake up to the Trump dawn, bad news for European companies also facing a bizarre collection of tariffs from the new regime. Zara owner Inditex and Puma are among those forecasting a slowdown. Puma seems to have lost ground against an increasing number of competitors [...]
Listen to the recordings of the comments, judge for yourself, and consider: Who continually spends over $2 million annually on a poor job? I wouldn't want to be part of the Lamar Sales team or any OOH sales capacity, having to explain this. You know they must be. Damage control. The post The OOH Sh#t [...]
Billboard Manager in the Middle —I manage a team at a billboard company, and I feel like I’m being pulled in two directions. The post Manager in the Middle —Ask Janea first appeared on OOH TODAY.
What advertisers get wrong about mental health—and how to fix it.
