Inside Major League Soccer’s marketing playbook
MLS Chief Marketing Officer Radhika Duggal on how data and testing guide quick decisions—and what the 2026 World Cup could mean for the league.
The secret to branding, according to your most unforgettable ex
Old flames live in our heads rent-free, so why shouldn’t brands?
Indulgent cookie shops could be headed for a reckoning
Crumbl, Chip City, Levain and other big cookie brands that have expanded in cities such as Chicago must strategize to stay competitive.
How Crystal Light vodka seltzer could change the game for ready-to-drink cocktails
Crystal Light enters the ready-to-drink alcohol space with equity in health and wellness.
CMO job moves and hiring trends to watch
Technology and financial services lead February CMO hiring spree.
Three Mother LA leaders start their own consultancy
Significant founders Jesse Unger, Romain Naegelen and Simon Bruyn left Mother LA late last year.
Sunday, March 2 Evening Cable News Ratings: Fox News Wins on Oscar Night
The 97th Academy Awards may have contributed to a decline in viewership numbers across all three cable networks. Fox News continued its run as the most-watched network, with MSNBC finishing in second place in total viewers and CNN--which ceded much of its primetime lineup to CNN to repeats of United States of Scandal--taking the No....
75Media secures seven-figure investment to power expansion and innovation
75Media, the UK’s fastest-growing roadside media operator, has secured a seven-figure investment from Mercia Ventures as part of the Northern Powerhouse Investment Fund II (NPIF II), to help cement its position as a tech-driven leader in the outdoor advertising industry. The investment will accelerate 75Media’s technological developments, particularly its proprietary AI platform, BOB (Billboard Optioning [...]
Saturday, March 1 Evening Cable News Ratings: Real Time and Have I Got News For You Make a Strong Double Bill for CNN
CNN's re-air of HBO's Real Time with Bill Maher was the network's most watched Saturday show in total viewers, nearly cracking the million mark. Meanwhile, its partner show Have I Got News For You took first place in the Adults 25-54 demo and finished second in total viewers. On Fox News, the sophomore edition of...
Friday, Feb. 28 Evening Cable News Ratings: Special Report’s Special Interview Posts Blockbuster Numbers
Bret Baier's interview with Ukrainian President Volodymyr Zelenskyy lifted his Fox News to the top of the viewing charts on Friday. Special Report was first in total viewers and the Adults 25-54 demo on the cable news outlets, and also topped the total viewer totals of the Friday editions of NBC Nightly News with Lester...