Microsoft is blurring the line between search and shopping with new AI-powered ads in its generative AI chatbot, Copilot. It unveiled several AI ad formats and tools today at its Advertising Accelerate event in the Dominican Republic, including Showroom Ads, an interactive split-screen experience that mimics in-store guidance, and branded AI agents that let brands...
Cinema advertising platform National CineMedia (NCM), the U.S. representative of the Cannes Lions International Festival of Creativity's Young Lions competition, revealed this year's 25 finalist teams on Wednesday. NCM also revealed that Omnicom-owned media agency OMD USA has joined the U.S. Lions Community as the competition's first Bold Impact sponsor. OMD has teamed up with...
Google has wiped over 180 apps from the Play Store in response to findings from ad verification vendor Integral Ad Science (IAS) that uncovered a massive ad fraud operation that used shell Android apps to generate millions of dollars in ad revenue. After noticing a handful of "anomalies in app behavior and traffic patterns" in...
Rak Patel, CCO of Channel 4, reflects on the importance of the All In Census, a survey on inclusion and representation in the UK advertising industry, which returns on 12th March. In advertising, trust and talent are intrinsically linked. In February, I had the pleasure of contributing to a panel on stage at LEAD (the [...]
Wasserman’s new creative group will have more than 300 employees.
Sarah Golding, global partner and former London CEO at WPP’s T&Pm is leaving the agency after 23 years. T&Pm, in which Golding was shareholder, sold the remaining outstanding stake to WPP at the end of last year. Golding, a former IPA president, was succeeded as London CEO by Victoria Appleby from Channel 4. Golding is [...]
Seems you have to go to Spain for some fun these days. Recently we’ve had LOLA Mullenlowe for Unilever’s Axe and now it’s indie agency Burns, which began in social media, with a new film epic for P&G’s Old Spice. ‘Unbelievably Long-Lasting it can only be Old Spice’, is set to run in 40 countries [...]
Hmm. Five ads that empower women. What do we mean exactly, empower? Not to buy deodorant or shoes or expensive serums or jeans that promise to make us both thinner and “thiccer,” surely. And not the #empowerment kind that you can wheel out on days like IWD – so a brand can cheer and clap [...]
Radio and digital audio business SiriusXM named executive Scott Walker as its new chief advertising revenue officer this week, where he will replace John Trimble, who is retiring after 16 years with the company. Walker joined the digital streaming platform Pandora in 2008, which was acquired by SiriusXM in 2019 for $3.5 billion. Before his...
