For the advertising industry in the United States, few regulatory changes have the potential to be as seismic as Robert F. Kennedy Jr.'s proposal to ban pharmaceutical advertising from television. As the new secretary of health and human services settles into his role, all eyes will be on whether the advertising industry faces a shift...
Among the notable campaigns for March 5: Skims’ giant Kim Kardashian balloon in Times Square and Flower Shop’s amped-up C4 Energy ad.
The cold case involving the disappearance of Iowa news anchor Jodi Huisentruit may get new life depending on what a judge in Cerro Gordo, Iowa decides. Huisentruit went missing nearly 30 years ago when she was 27. On Monday a judge heard arguments to unseal a 2017 search warrant of two cars belonging to a...
Google is hoping that a change in regime leads to a change in its perception as an illegal monopoly in the online search sector by regulators in Washington, D.C. Sources familiar with the discussions told Bloomberg that Google representatives met with the Department of Justice last week and urged the DOJ to rescind its push...
This is TVNewser's basic cable network ranker and cable news report for the week of Feb. 24, 2025. A busy news week from a political and global standpoint fueled growth for all three cable networks. Fox News achieved a rare feat as it averaged 3.6 million total viewers during weekday primetime, performing better than two...
It looks like Allen Media is "circling back" with the hub idea. WEVV meteorologist Griffin Glasscock has posted an update to social media saying she has a new schedule because the Allen Media station she works for is hubbing its morning weather forecast with The Weather Channel. For Glasscock, it may be good news/bad news...
Fox News was the second highest-rated television network on Monday evening, with Hannity's interview with Vice President J.D. Vance landing in first place in the Adults 25-54 demo at 9 p.m. The interview placed third in total viewers behind The Five and Jesse Watters Primetime. Elsewhere, The Arena with Kasie Hunt on CNN got off...
Microsoft is blurring the line between search and shopping with new AI-powered ads in its generative AI chatbot, Copilot. It unveiled several AI ad formats and tools today at its Advertising Accelerate event in the Dominican Republic, including Showroom Ads, an interactive split-screen experience that mimics in-store guidance, and branded AI agents that let brands...
Cinema advertising platform National CineMedia (NCM), the U.S. representative of the Cannes Lions International Festival of Creativity's Young Lions competition, revealed this year's 25 finalist teams on Wednesday. NCM also revealed that Omnicom-owned media agency OMD USA has joined the U.S. Lions Community as the competition's first Bold Impact sponsor. OMD has teamed up with...
Google has wiped over 180 apps from the Play Store in response to findings from ad verification vendor Integral Ad Science (IAS) that uncovered a massive ad fraud operation that used shell Android apps to generate millions of dollars in ad revenue. After noticing a handful of "anomalies in app behavior and traffic patterns" in...
