WPP welcomes new CEO Rose with growth in reverse and tumbling profits

We all knew WPP’s half year 2025 results were going to be awful following the profit warning last month and indeed they are. Revenue compared to 2024 (hardly a brilliant year) is down 7.8% to £6.63bn from £7.2bn and organic revenue (revenue less pass-through costs for WPP, its preferred measure of growth – or lack [...]

By |2025-08-07T04:13:06-07:00August 7th, 2025|News|Comments Off on WPP welcomes new CEO Rose with growth in reverse and tumbling profits

The Old York Times; Shopify’s Taste Of Shopper Marketing

Big Times The New York Times is lapping the competition in ad revenue growth. Its digital advertising grew 18.7% YOY to $94.4 million, per its Q2 earnings report yesterday. That growth rate blows other large news companies out of the water. Fox Corp reported 7% ad revenue growth, whereas News Corp saw 2% growth in [...]

By |2025-08-06T22:12:22-07:00August 6th, 2025|News|Comments Off on The Old York Times; Shopify’s Taste Of Shopper Marketing

Google’s AI Mode Risks Breaking its News Ecoystem Says Reach’s Chief Content Officer

Last week Google introduced 'AI Mode', allowing users to query an AI chatbot instead of exploring search results. Coupled with the AI Overviews the search engine generates for some 18 percent of searches, news publishers stand to lose a significant proportion of their traffic; according to a recent study from Pew Research Center, users are [...]

By |2025-08-06T08:51:05-07:00August 6th, 2025|News|Comments Off on Google’s AI Mode Risks Breaking its News Ecoystem Says Reach’s Chief Content Officer

High-Visibility OOH Advertising for Successful Recruitment Strategies

TL;DR Out-of-home (OOH) advertising can supercharge recruitment by expanding visibility, reaching wider candidate pools, and inspiring action. Unlike digital ads, OOH placements boost recall and engagement. From metro-wide visibility to showcasing perks, OOH helps employers fill roles effectively and differentiate their brand in competitive hiring markets. Discovering the perfect candidate can sometimes feel like finding [...]

By |2025-08-06T03:25:12-07:00August 6th, 2025|News|Comments Off on High-Visibility OOH Advertising for Successful Recruitment Strategies
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