Heineken has appointed WPP as its global shopper marketing and commerce partner for brands including Heineken, Heineken 0.0 and Heineken Silver. The WPP team will be led by VML, deploying WPP’s AI-based Open system. It will also focus on developing integrated shopper experiences around key sponsorships including Formula 1, the UEFA Champions League and live [...]

Ocean Outdoor has announced the first results of its most recent sustainability initiative, working with agency partners to establish a rigorous and long term form of corporate climate activism using Out of Home (OOH) ad spend. Under its Pinwheel platform, a percentage of Ocean’s 2024 revenue uplift has been given to four marine based projects [...]

— time to land a new position. Assert yourself in 2025 --Outdoor Advertising Sales, National AE, Marketing Manager, Digital Content Mgr, Real Estate/Leasing Rep, AE, Regional Sales & Account Mgr, Graphic Designer The post OOH Classifieds Today —Career opportunities first appeared on OOH TODAY.

Catch up on the top OOH stories of the week, including the recognition of 25 women driving growth in OOH, Western Union’s partnership with Vistar Media to build a retail media network, and Wildstone’s major expansions in Australia and Spain. Plus, get B.B.'s colorful commentary and insights on these developments. The post Women in OOH, [...]

Digital Outdoor Advertising Design Tips + Tricks The post How to Design a Billboard in 2025 first appeared on DASH TWO.

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Every week, I attempt to curate a list of best ads from around the world. In the recent past, ads from Dream11 released to coincide with the new season of IPL were much talked about. A new set of ads from Dream11 among others, are part of my list this week. Dream11: who is in [...]