Diverse media investment grew in 2024—how the war on DEI is changing 2025 market outlooks
Increased competition, changing vocabulary and economic policies are all contributing to a more complex market for diverse-owned media to navigate.
What brands are still getting wrong when working with diverse creators
At Ad Age’s NextGen Marketing Summit, creator Achieng Agutu; Julian Andrew, founder of Talentiish; and Shreya Mukherjee, chief strategy officer for MSL U.S., discussed how marketers can better collaborate with creators of color.
How Samsung is using creators to develop AI smartphone features
CMO Olga Suvorova joins the Marketer’s Brief podcast to discuss how Samsung is using creators to develop AI smartphone features.
What it really means to be an Ad Age A-List winner
A few thoughts about why making the A-List is so hard—and why it’s even harder to stay on it.
Agency of the Year—look back at more than 50 years of winners
A timeline of Agency of the Year winners since Ad Age began the award in 1974.
Sound the trumpet: Clive Palmer’s carpet-bombing begins again | Josh Butler and Dan Jervis-Bardy
The United Australia party is no more but Trumpet of Patriots is making a lot of noise – and its ads look uncannily similar. Plus: policy bantz with Bandt Read more from the Shadow campaign See all federal election coverage Follow our Australia news live blog for latest updates Get our breaking news email, free [...]
The perfect time for ads at the cinema | Brief letters
Film frustrationsFighter jetsDefence splurgeTriple brandiesTop dog at Crufts Regarding your article (Longer pre-film ads ‘wasting time’ of frustrated cinema fans, 8 March), you published my letter in 2015 suggesting that cinemas put on adverts after films, so those who want to watch them can stay behind, while those of us who find ads irritating can leave. [...]
The Oryx —Redefining the Outdoor Advertising Landscape
Inspired by the distinctive horns of the oryx, the screen’s sleek architectural form symbolizes strength, symmetry, and sophistication—embodying the grace of its namesake The post The Oryx —Redefining the Outdoor Advertising Landscape first appeared on OOH TODAY.
VSA Partners Expands Women-Led Leadership Team
With these promotions, VSA’s seven-member leadership team is now composed of five women, cementing the 40-year-old agency’s ability to build a strong bench from within The post VSA Partners Expands Women-Led Leadership Team first appeared on OOH TODAY.
Clear Channel Sale to Bauer Radio Receives Clearance
The parties expect to close the transaction on March 31, 2025 The post Clear Channel Sale to Bauer Radio Receives Clearance first appeared on OOH TODAY.