Yahoo Sports debuted a new hub dedicated to coverage of collectibles, in partnership with cllct, Mantel, and Sports Card Investor. The hub will feature text and video analysis, educational content, and news on sports collectibles. Content will be shared across Yahoo Sports' social channels and integrated with its coverage when collectibles angles are part of...

All eyes are on Lewis Hamilton, Formula 1's biggest global star, as he makes his long-anticipated debut for the Scuderia Ferrari HP team at the Australian Grand Prix on Sunday (March 16). It's a significant cultural moment for Formula 1, Ferrari, and the latter's brand partner, Peroni Nastro Azzurro 0.0%. To celebrate this new era...

The Formula One season starts this weekend in Melbourne, with seven-time world champion Lewis Hamilton now driving for Ferrari after 12 years with Mercedes. Sponsors are preparing to capitalise on their investment and this film for Peroni by McCann Erickson has 27 year-old Charles Leclerc – a Ferrari driver since 2019 – welcoming Hamilton to [...]

Debenhams isn’t a brand name that often warrants much attention, but owner Boohoo has decided that it’s an improvement on its own brand name – still associated with fast fashion and dodgy employment practices – and has renamed the whole group Debenhams. Sales at Boohoo and sister label Pretty Little Thing are down 21%, although [...]

Diaspora in Greek meant to scatter around and we’ve seen numerous, mostly unhappy examples of that over the centuries. Adland is set for a further scattering around as the Omnicom/IPG merger inches towards completion and most of the big holding companies shed staff as quietly as possible. Always it’s the “non customer-facing” serfs who designated [...]

When your agency is top of the AAR’s new business rankings for the sixth year in a row, even AI isn’t going to do all the work for you. VCCP, which won 34 accounts last year (14 more than Uncommon at number two), has hired six new creatives to help spread the load and accommodate [...]

Robert F. Kennedy Jr. is a longtime critic of pharmaceutical companies running commercials on television. Now that he's been appointed Secretary of Health and Human Services, he has an opportunity to do something about it. Last year, drug manufacturers spent $34.7 billion on advertising, with just over one-third going to linear TV. A potential ban...

Adrienne Scordato and her husband, advertising creative Mark Taylor, had just moved into their new home in San Diego when Covid lockdowns began in 2020. Soon her clients at Atrium PR, the agency she founded in 2014, began putting their accounts on hold. Stuck at home with a lot more time on her hands, Scordato...

The Big East men's basketball tournament hasn't been immune to the drastic changes in collegiate sports, but the event anchors its March Madness marketing strategy to its one certainty: its home at New York's Madison Square Garden. Founded in 1979, the Big East started its men's tournament at the Garden in 1983 as a nine-school...