Karen Martin of BBH is the new president of the UK’s IPA, the agency trade body comprising creative and media agencies. And she’s started with a bang, parading around Soho in a nod to a famous BBH Johnnie Walker ad, making the point that, if the industry really does have creativity at its core (as [...]
If your ad is for everyone, it’s not connecting with anyone.
The 2025 Ad Age Small Agency Conference & Awards takes place in Toronto, July 22-23.
Topicals’ brand trip, UPS and Kareem Rahma team up on a content series and more creator economy news.
Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and products.
B2B marketing is in demand as business-facing companies seek to bolster their advertising efforts.
Questions include whether verification vendors disclosed a lack of key DSP data to block bots.
Dirt has adopted an ad strategy closer to streetwear collaboration than standard sponsorship.
Tom Bedecarré, co-founder and former chairman of AKQA, has died at age 70.
The story of the origination billboards and of the OOH terms, ‘Billboard', 'Outdoor Advertising’, ‘Showing’ and ‘Outdoor Salesman’ The post The History of the First Billboards in America and the Origin of the terms ‘BILLBOARD’, ‘Outdoor Advertising’, ‘Showing’ and ‘Outdoor Salesman first appeared on OOH TODAY.
