Natalie McCain has been named morning anchor for Wichita Falls, Texas Fox affiliate KFDX. McCain will work alongside Jalen Wells on the morning and noon newscasts starting March 18. "What an honor it is to get to anchor alongside the incredible Jalen Wells," McCain said. "I can't wait to wake up with Texoma on the...
A lost man meets a chicken in the woods. Transfixed by the bird's spell, he follows a group of mysterious strangers, who reverently carry a giant, golden egg to the shore of a lake. There, in a lake of gravy, he is baptized. When he emerges, he is transformed into a piece of fried chicken....
Marketing leaders often focus on creative execution as the key to advertising success. But the most effective campaigns don’t start with creativity; they start with strategy. The brands that achieve long-term impact don’t just sell products; they embed themselves into consumer psychology, cultural conversations, and purchasing behavior. When executed well, advertising becomes a force that [...]
Publicis Groupe nudges into the soda maker’s all-important market following closed review.
At "high" noon today, an Illinois-based dispensary chain called Ivy Hall and legendary pizza parlor Paulie Gee's will be dishing up THC-spiked slices from the world's largest infused, Sicilian-style pie. There's no actual Guinness World Record--the iconic stats-keeping brand is not cannabis-friendly--so you'll have to take the organizers' word that they have broken any previous...
Publicis Groupe has snagged The Coca-Cola Company's U.S. media and data business from incumbent WPP, two sources with knowledge of the matter told ADWEEK. The result came after the beverage company held a competitive closed door review with both holding companies, which ADWEEK reported on last week. It means a crucial piece of The Coca-Cola...
The U.S. Federal Trade Commission (FTC) has requested additional information and documents ahead of Omnicom Group's proposed takeover of Interpublic Group (IPG). In a corporate blog post, Omnicom said the request formed "a standard part of the regulatory process." However, the FTC's second request for information could be a sign the government agency is reviewing...
The online advertising landscape is changing at a breakneck pace. Privacy regulations are getting tougher, and third-party cookies are already on their way out. That means advertisers must rethink the way they connect with audiences. For years, behavioral targeting has been the go-to method for ad targeting. But it’s becoming less and less reliable. And [...]
If you've ever loved dad jokes, there's a new show dedicated to celebrities telling them--and brands get the last laugh. Digital video network Culture Genesis premiered Celebrity Dad Jokes this week on the All Def channel on YouTube, which tapped Nick Cannon as an executive producer and the host. The show, which Culture Genesis describes...
Speakers at Ad Age’s NextGen Marketing Summit Gen Z career forum share tips for breaking into the industry. (L-R) Emily Elyshevitz, Brittany Ramsey, Dawn Reeves, Geno Schellenberger.
