Most every self-respecting Hollywood action flick contains the following scene: a few grizzled cops walk directly toward the camera--in dramatic slow motion--while the background lights up with explosions and fireballs. It's a trope for a reason. Apple pokes fun at that well-worn concept, reuniting a pair of law-enforcement characters who have appeared in previous commercials,...
This really isn’t what WPP wanted to hear. Publicis has won Coca-Cola’s North American media, worth $785m blast year, from WPP’s GroupM in a closed pitch. Coca-Cola is arguably WPP’s flagship account, appointed by Coke to handle just about everything, including most global media, in 2021 via bespoke agency Open X. Publicis lost out to [...]
The Role of Billboards in Local Elections and Community Awareness Campaigns Billboards have long been a powerful tool for political candidates, public service announcements, and community-driven initiatives. Whether promoting a local election, raising awareness about an important cause, or encouraging civic engagement, outdoor advertising provides high visibility, credibility, and local impact. In this blog, we’ll [...]
Noticias Telemundo Texas, one of Telemundo Station Group's free ad-supported streaming TV (FAST) channels, will air investigative special En La Mira de Los Traficantes on Saturday, March 15, and Sunday, March 16. En La Mira de Los Traficantes, which is produced by Telemundo 48 El Paso (KTDO), follows investigative journalist Josue Esquivel as he embeds...
The NCAA men's and women's college basketball tournaments that comprise March Madness score huge ad sales, but one side's gaudy stat line is helping the whole sport win. CBS Sports and TNT Sports held a joint call on Wednesday during which Paramount Advertising evp of sports sales Ryan Briganti and Warner Bros. Discovery evp of...
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing officer at commercial real estate investment firm JLL. Join Jenny and Siddharth as they discuss his journey from technology to marketing leadership, the evolution of B2B marketing, and how commercial real estate marketing is adapting to economic...
Following record-breaking ad sales and surging viewership, the Olympics and Comcast NBCUniversal are teaming up once again. On Thursday, the International Olympic Committee (IOC) and Comcast NBCUniversal announced they are entering a new $3 billion partnership. This includes media rights on all platforms in the U.S. for the Olympic Games through 2036, as well as...
PepsiCo had planned to launch its own so-called functional soda under the brand Soulboost.
Memphis anchor Richard Ransom is leaving local TV to work at Methodist Le Bonheur Healthcare as director of strategic communications. "I'm excited to let y'all know that soon, I am leaving TV news to start a new chapter in my career --one that I couldn't be more thrilled about!" Ransom said in part in a...
The food and lifestyle publisher Food52 reduced its headcount by around 40% on Friday, a sweeping round of layoffs that are part of a broader restructuring afoot at the privately owned media outlet, according to chief executive Erika Badan. The cuts will shrink Food52's workforce from 140 to around 90, and they primarily affect staff...
