EXCLUSIVE: Sophia Zhang to Leave GALE After Less Than Three Months as North America CEO

Sophie Zhang will depart GALE on May 30 after more than a decade at the agency to take on a brand-side role.

By |2025-05-22T14:17:43-07:00May 22nd, 2025|News|Comments Off on EXCLUSIVE: Sophia Zhang to Leave GALE After Less Than Three Months as North America CEO

Cadbury rejects AI for real, oozing chocolate in new VCCP global campaign

A chunk of Cadbury’s Dairy Milk, filmed melting in slow motion, is the start and finish point for an entire global campaign by VCCP. The simple idea, spearheaded by a 15-second TV spot, is even translated across media. There’s an extended 40-second version playing out in Piccadilly Circus, an “immersive 3D soundscape” running across Spotify [...]

By |2025-05-22T09:15:58-07:00May 22nd, 2025|News|Comments Off on Cadbury rejects AI for real, oozing chocolate in new VCCP global campaign
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