How RTL AdAlliance is Bringing Self-Serve Buying to European TV

At this year's New Video Frontiers, RTL AdAlliance announced the launch of AdManager, a new self-serve platform which enables advertisers to buy video inventory across a number of major European broadcasters and media companies. In this interview Oliver Vesper, Chief Digital Officer and Deputy CEO of RTL AdAlliance, explains the strategy behind AdManager, and discusses [...]

By |2025-04-07T11:57:13-07:00April 7th, 2025|News|Comments Off on How RTL AdAlliance is Bringing Self-Serve Buying to European TV

Gamecocks Coach Dawn Staley Takes Time Out to Thank Local Media After Team’s National Championship Loss

"I really, really, really, really, really appreciate all of you all," she said.

By |2025-04-07T09:59:40-07:00April 7th, 2025|News|Comments Off on Gamecocks Coach Dawn Staley Takes Time Out to Thank Local Media After Team’s National Championship Loss

Bank of America Is Going After Madwell’s Assets After Multiple Loan Payment Defaults

Bank of America is asking a New York district court to enforce judgment against the controversy-embroiled ad agency and allow the bank to collect the money it's owed.

By |2025-04-07T09:59:39-07:00April 7th, 2025|News|Comments Off on Bank of America Is Going After Madwell’s Assets After Multiple Loan Payment Defaults

Republican Senator Said He Was Joking When He Suggested Gun Violence Between Journalists and Lawmakers

Senator Markwayne Mullin posted on social media that journalists would write "less false stories" if disputes could be settled by gun violence.

By |2025-04-07T09:59:34-07:00April 7th, 2025|News|Comments Off on Republican Senator Said He Was Joking When He Suggested Gun Violence Between Journalists and Lawmakers

It’s a Sopranos Reunion in Sanpellegrino’s Nostalgic Ads for a New Drink

The Sopranos co-stars Michael Imperioli and Steve Schirripa reunite in Sanpellegrino's new campaign.

By |2025-04-07T09:59:33-07:00April 7th, 2025|News|Comments Off on It’s a Sopranos Reunion in Sanpellegrino’s Nostalgic Ads for a New Drink

Kit Kat Revives Its Iconic Tagline With the ‘Break Brothers’ as Hershey Steps up Marketing

Kit Kat, a Hershey brand, launches its first campaign with indie agency Orchard, reclaiming an iconic tagline and encouraging consumers to take a real break.

By |2025-04-07T09:59:32-07:00April 7th, 2025|News|Comments Off on Kit Kat Revives Its Iconic Tagline With the ‘Break Brothers’ as Hershey Steps up Marketing
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