Empowering businesses for a future that is conversational, personal, and agentic
We are entering a new era that will be enabled by purpose-built, AI-powered advertising platforms that make personalized advertising simple.
2025 Partner Awards: Nominations are open
Nominations are open for the 2025 Microsoft Advertising Partner Awards. Elite and Select tier partners have until July 3, 2025 to submit their nominations
Wriggle Marketing on cultivating success for both clients and community
Join us in celebrating Wriggle Marketing, our Culture & Community award winner!
Ready, set, grow: Empowering small businesses to thrive in changing economic landscapes
Small businesses that adapt quickly and maximize efficiency will be best positioned to weather today’s economic uncertainty and find growth opportunities.
Lab Podcast: Episode 170
AI Mode, Agentic Web, & more from Google I/O 2025 https://medium.com/media/2b369316d4c768a309699f8a996575c7/href On the latest Floor 9 episode, four members of the Lab team — Tom, Ryan, Richard, and Elisa — assemble to discuss in-depth about everything brand marketers that need to know about the AI-centric announcements coming out of Google’s annual developer event. From Google’s ambition of using AI Mode [...]
Lab Weekly — 05/23/2025
Lab Weekly — 05/23/2025 Google goes AI Mode; Plus, the latest news about agentic web, AI audio product summaries, and more must-know stories and stats Want this newsletter in your inbox every week? Sign up for our mailing list here Google I/O 2025 recap: AI Mode, Activated At I/O 2025, Google unveiled its boldest vision yet for an AI-first [...]
Google Activates AI Mode: What Brands Need to Know about Its Latest AI Products
At I/O 2025, Google unveiled its boldest vision yet for an AI-first future An recap of the I/O keynote announcements. Credit: Google On Tuesday, Google kicked off its annual I/O developer conference. Unlike previous years, Android OS barely got a mention during the opening keynote; Instead, Google devoted the entire keynote to its latest slew of AI [...]
Aman Advani – Co-Founder & CEO, Ministry of Supply
In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Aman Advani, Co-Founder and CEO of business wear fashion brand, Ministry of Supply, to discuss how the brand merged technology, sustainability, and customer insights to reinvent modern professional apparel with a focus on comfort and performance.
QVC, Macmillan and Audible win at Guardian Advertising Awards 2025
Second annual awards celebrate scale, influence and integrity across Guardian platforms Brands including QVC, Macmillan and Audible have been recognised at the second annual Guardian Advertising Awards, which celebrate scale, influence and integrity across the publisher’s platforms. The grand prix award was given to QVC for the Menopause Your Way campaign, which the judges called [...]
FTC investigates media watchdog over Musk’s X boycott claims, document shows
Media Matters faces government inquiry into whether it helped advertisers coordinate to pull ad dollars from X The US Federal Trade Commission has demanded documents from Media Matters about possible coordination with other media watchdogs accused by Elon Musk of helping orchestrate advertiser boycotts of X, according to a document seen by Reuters on Thursday. [...]