How RTL AdAlliance is Bringing Self-Serve Buying to European TV
At this year's New Video Frontiers, RTL AdAlliance announced the launch of AdManager, a new self-serve platform which enables advertisers to buy video inventory across a number of major European broadcasters and media companies. In this interview Oliver Vesper, Chief Digital Officer and Deputy CEO of RTL AdAlliance, explains the strategy behind AdManager, and discusses [...]








