but most of us live off hope!
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EXCLUSIVE: McCann NY Eliminates CCO and Head of Growth Roles
McCann NY is streamlining leadership as two top execs depart.
CNBC and Fox Business See Ratings Increase Amidst Tariff Drama
CNBC was at the center of a misinformation web on Monday.
4 Charts That Prove The White Lotus Effect Is Real
While it might be difficult to describe how it all works, the White Lotus effect is impossible to deny.
Building a Better Burrito: Chipotle’s Chris Brandt on Scaling With Purpose
The QSR's chief brand officer on digital innovation and building brand love.
CNN to Air Town Halls With Bernie Sanders and Battleground District Representatives
Anderson Cooper, Jake Tapper, and Kaitlan Collins will handle moderating duties.
Non-Endemic Brands are Embracing the CTV Home Screen
As consumer adoption of streaming continues to grow, so does the size of the ad opportunity on CTV operating system home screens. Ed Wale, VP International at LG Ad Solutions, says in the UK alone, LG now sees nearly 500 million ad opportunities on the home screen each month. These placements are popular with CTV [...]
How RTL AdAlliance is Bringing Self-Serve Buying to European TV
At this year's New Video Frontiers, RTL AdAlliance announced the launch of AdManager, a new self-serve platform which enables advertisers to buy video inventory across a number of major European broadcasters and media companies. In this interview Oliver Vesper, Chief Digital Officer and Deputy CEO of RTL AdAlliance, explains the strategy behind AdManager, and discusses [...]