The start of daylight saving time may have negatively affected the evening newscasts. Viewership declined in total viewers and the Adults 25-54 demo when the clocks fell back one hour during the week of March 10. Additional hours of daylight in the evening present more outdoor opportunities, which could have resulted in lower tune-in numbers...
ABC News' Good Morning America remained America's most-watched morning show for the second consecutive week. GMA expanded its total viewer lead over NBC News' Today to 77,000, easily solidifying its win for the week of March 10. Unfortunately, all three morning shows posted lower numbers in total viewers and the advertiser-coveted demo of Adults 25-54,...
In this episode of the Brave Commerce podcast, Josh Hackbarth, chief marketing officer at MGA Entertainment, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of the toy industry and how MGA is redefining how consumers engage with its brands. Josh explains why building emotional connections is now just as important as product...
Starbucks says, “Your free refill is ready.”
Do creative agency billings matter? Are they still the best common source of information telling us which agencies are on the up and which aren’t? Common wisdom has it that they aren’t, with agency income mostly in fees as opposed to media commission. We might demur though and this week’s Campaign/Nielsen UK creative agency billings [...]
As we celebrate Women's History Month, we seek improvements in the world toward gender equality and inclusivity. Sadly, on social media this year, we are seeing the opposite. The rise in "tech bro" culture and content and the reduction in moderation is driving negativity toward women and other marginalized groups. We've spent years watching the...
Publishers have been less upfront with their announcements, but TV upfront week is finally taking shape--with NBCUniversal, Fox, and Netflix all setting dates. NBCU made its announcement on Monday, with Mark Marshall, chairman, global advertising and partnerships at NBCUniversal, posting a message on LinkedIn to share his thoughts on the value of the upfront and...
To be clear, Liquid Death is not suggesting that pregnant women go on benders. It just looks that way, purposely so, as the self-styled punk-rock water brand partners with Kylie Kelce for a campaign called "Kegs for Pregs." Kylie Kelce, whose popular new podcast rivals Joe Rogan's show, is expecting her fourth daughter with husband-retired...
Omnicom Group's impending takeover of rival Interpublic Group (IPG) reached an important milestone today (March 18) when shareholders of both companies voted to approve the deal. The holding companies said they still expect the takeover, first announced in December 2024, to close in the second half of 2025. The transaction still has to go through...
Adobe’s new suite of AI tools for brands includes a “concierge” builder to personalize digital assistance.
