Wendy’s: Keeping Fortnite Fresh
In November 2018, Wendy's and VMLY&R capitalized on Fortnite's new Food Fight mode, which pitted Team Burger against Team Pizza. Noticing that Team Burger stored beef in freezers—a practice Wendy's opposes—the brand created a custom character resembling Wendy. Instead of engaging in traditional gameplay, they focused on destroying in-game freezers, broadcasting the mission live on [...]








