13 creative campaigns to know about today
Among the notable campaigns for March 20: Adrien Brody’s Monos Travel campaign, a ‘Buy Canadian’ effort gone wrong and why an in-store Target ad in South Carolina went viral.
McDonald’s taps into Minecraft fandom in new campaign
McDonald’s introduces Minecraft meals that come with video game swag ahead of “A Minecraft Movie.”
Gen Z loves brand swag—how marketers are using stickers, tote bags and more to drive loyalty
Brands such as Studs, Cheez-It and Glossier are using branded merchandise to court Gen Zers eager to bond over shared fandom.
M&S and Mother London unveil ‘Love that’ for spring fashion
Perfectly timed for the good weather, Marks & Spencer captures the spring mood with a new campaign from Mother London. The retailer’s improved fortunes are clearly encouraging it to become a bigger, year-round advertising player. Or maybe more, better advertising is helping to improve its fortunes? “Love that” upends competitive fashion parlance to introduce a [...]
Will adam&eveDDB’s new global effort for Puma put it back on a high?
US consumers seem to be reining in spending as they wake up to the Trump dawn, bad news for European companies also facing a bizarre collection of tariffs from the new regime. Zara owner Inditex and Puma are among those forecasting a slowdown. Puma seems to have lost ground against an increasing number of competitors [...]
The OOH Sh#t Storm Started by ‘Stale, Old, and Inaccurate’
Listen to the recordings of the comments, judge for yourself, and consider: Who continually spends over $2 million annually on a poor job? I wouldn't want to be part of the Lamar Sales team or any OOH sales capacity, having to explain this. You know they must be. Damage control. The post The OOH Sh#t [...]
Manager in the Middle —Ask Janea
Billboard Manager in the Middle —I manage a team at a billboard company, and I feel like I’m being pulled in two directions. The post Manager in the Middle —Ask Janea first appeared on OOH TODAY.
Why mental health marketing needs more than brand-safe messages
What advertisers get wrong about mental health—and how to fix it.
Why brands are rethinking TikTok’s casual style for more polished social strategy
A growing number of brands, including Tower 28 and Milani Cosmetics, are rolling out polished video series on social media to cut through the sea of "brain rot" and near-identical UGC content.
The top 5 sports marketing ideas to know about right now
Ad Age’s ranking of the best sports collaborations over the last month.