Last Saturday, March 15, during Consumer Week, Burger King launched an unexpected stunt: the brand distributed exclusive discount coupons in a hyper-targeted, geolocated way, strategically placed in search results for competitor locations on Google Maps. Photos were taken and posted locally on the pages of over 1,000 competitor restaurants across 24 Brazilian states. This organic initiative took place [...]
Pivotal, the market leader in light electric vertical take-off and landing (VTOL) aircraft, unveils a cinematic journey into its revolutionary training program. Conceived by Baldwin&, Pivotal’s advertising agency of record, and directed by SLMBR PRTY creative duo, nutmeg, the brand film follows a class of future flyers, capturing the thrill of taking to the skies [...]
FCB Chicago’s Kelly Graves is taking a job as CEO of Eastport Holdings.
Investigation uncovered eight adverts that portrayed women in a harmful or degrading way, says ASA An investigation by the UK advertising watchdog has found a number of shocking ads in mobile gaming apps that depict women as sexual objects, use pornographic tropes, and feature non-consensual sexual scenarios involving “violent and coercive control”. The Advertising Standards [...]
Mauro Porcini, who was behind the lauded Pepsi rebrand, is leaving PepsiCo.
Apple has been named Cannes Lions' creative marketer of the year for the second time.
Agencies find themselves in something of a bind when it comes to AI. On the one hand many agency executives, considering the considerable competitive pressure of the agency market, believe it's vital that they adopt AI faster and more effectively than their competitors, in order to build or maintain a competitive edge. Some of the [...]
Amid the downturn in linear TV advertising across Europe, RTL Group has stabilised its revenues, according to the media conglomerate's full-year earnings, generating €3,122 million in ad sales during 2024. While RTL's ad revenues have dropped from their 2021 peak, they were flat compared with the previous year, with digital growth offsetting declines in the [...]
Paramount+’s Find Your Mountain brand platform plays on unusual fan pairings.
Among the notable campaigns for March 20: Adrien Brody’s Monos Travel campaign, a ‘Buy Canadian’ effort gone wrong and why an in-store Target ad in South Carolina went viral.
