OpenAP Unveils New Technology to Help Determine Streaming Video Identity Data
Open Identity will help quickly identify audience data usage for streaming video across multiple publishers.
As Levi’s Beyoncé Ads Up Sales, Willie Jones Enters the Chat
After hailing the 'Beyoncé effect,' the denim brand continues its collab with a 1988 remake.
Publicis Says Data Acquisitions Protect It From Macroeconomic Turbulence
French agency holding group Publicis Groupe released its Q1 financial results this morning, reporting 4.9 percent organic growth year-on-year, and reported net revenue growth of 9.4 percent year-on-year. The company also strongly reaffirmed its full year guidance of organic growth between four and five percent, a show of confidence given the turbulent macroeconomic conditions facing [...]
Publicis Groupe begins 2025 with 4.9% growth – sticks to forecasts despite Trumponomics
Publicis Groupe has started 2025 more or or less as it finished 2024, reporting organic growth in Q1 of 4.9%. Last year it led the ad holding groups with 5.8% growth. Publicis’ Q1 4.9% tops Havas’s 2.1%. Publicis net revenue was up 9.4%. All this, though, before Trumponomics hit the world with the US announcing [...]
Now Oreo dunks in space
Yesterday we reported on space as the nex frontier for Out of Home ads, today it’s Oreo (which does indeed seem to pop up everywhere these days) “dunking” its new Oreo Space Dunk in the Milky Way (not the Mars brand, the star constellation.) Courtesy of Publicis Groupe’s newly-minted Leo, Indonesia branch. “Oreo and milk’s [...]
When Did Chaos Get Safe?
The weird is now polished, the absurd is now A/B tested, the irreverent is now legal-friendly.
No One Cares: What We Can All Learn From Liquid Death’s UK Demise
Liquid Death didn’t fail because of its brand. Actually, it didn’t fail at all.
ADWEEK and SMG Partner For Retail Media Event in October
SMG, a U.K.-based company that operates retail media networks for clients like General Mills and Kellogg’s, has partnered with ADWEEK to host the third annual Retail Media Summit UK, an event owned by SMG. The event will take place on October 15 at Outernet London.
Inside Madwell’s Mayhem
In this debut episode of our flagship podcast Adspeak, we take a behind-the-scenes look at how ADWEEK uncovered the inside story of Madwell’s descent into madness––from sniffing out rumors to convincing over a dozen inside sources to speak about their experiences with the agency.
Alexander Wang Taps Calvin Klein’s Anna-Karin Loureiro as CMO
Loureiro’s appointment comes as Alexander Wang’s founder has been “maturing,” the eponymous brand.