Veteran LA Broadcaster Ed Arnold Dies at 86
Arnold suffered from heart disease for many years
Connecting Brand, Retail, and Consumer Experience With Georgia-Pacific’s Laura Knebusch
The CPG marketing lead talks shifting to a full-funnel strategy.
Roblox’s Christina Wootton on the Future of Digital Branding
The online gaming platform has 85 million daily users.
CoComelon’s First Ad Campaign Is a Tame Day in the Life of a Parent
CoComelon's first ad campaign was inspired by some of the show's most popular videos, according to Moonbug Entertainment.
On Sends Zendaya to Space as Challenger Sportswear Brand Continues Lifestyle Push
On created a fictional film trailer set in the cosmos for the latest chapter of its collaboration with Zendaya.
OpenAP Unveils New Technology to Help Determine Streaming Video Identity Data
Open Identity will help quickly identify audience data usage for streaming video across multiple publishers.
As Levi’s Beyoncé Ads Up Sales, Willie Jones Enters the Chat
After hailing the 'Beyoncé effect,' the denim brand continues its collab with a 1988 remake.
Publicis Says Data Acquisitions Protect It From Macroeconomic Turbulence
French agency holding group Publicis Groupe released its Q1 financial results this morning, reporting 4.9 percent organic growth year-on-year, and reported net revenue growth of 9.4 percent year-on-year. The company also strongly reaffirmed its full year guidance of organic growth between four and five percent, a show of confidence given the turbulent macroeconomic conditions facing [...]
Publicis Groupe begins 2025 with 4.9% growth – sticks to forecasts despite Trumponomics
Publicis Groupe has started 2025 more or or less as it finished 2024, reporting organic growth in Q1 of 4.9%. Last year it led the ad holding groups with 5.8% growth. Publicis’ Q1 4.9% tops Havas’s 2.1%. Publicis net revenue was up 9.4%. All this, though, before Trumponomics hit the world with the US announcing [...]
Now Oreo dunks in space
Yesterday we reported on space as the nex frontier for Out of Home ads, today it’s Oreo (which does indeed seem to pop up everywhere these days) “dunking” its new Oreo Space Dunk in the Milky Way (not the Mars brand, the star constellation.) Courtesy of Publicis Groupe’s newly-minted Leo, Indonesia branch. “Oreo and milk’s [...]