TikTok is reshuffling its leadership ranks as it navigates mounting uncertainty in the U.S.

The CTV ad market is booming: global CTV ad spending is estimated to reach $30 billion this year and more than 80% of US households are using CTV devices. The biggest channel for CTV streaming is YouTube, followed by Netflix and Hulu. Completion rates for ads are high and an increasing number of ad-supported channels [...]

No advertiser wants to see their ad next to fake news, conspiracy theories, or harmful content. But with programmatic advertising automating placements, keeping control isn’t as easy as it used to be. Maybe you’ve seen it happen—your ad showing up on a questionable website, before a controversial video, or beside content that makes you cringe. [...]

When Weather Becomes the Message: How Outdoor Ads Can Adapt to the Elements Weather conditions play a significant role in outdoor advertising. Rain, snow, heat, and even wind can impact billboard visibility, durability, and effectiveness. But instead of treating the weather as a challenge, advertisers can use it to their advantage—creating dynamic, weather-responsive campaigns that [...]

Blake Chandlee, who overlooked ad sales and marketing at TikTok, will be leaving the company next month.

After a wild first round, eight brands are moving on in the March Brandness tournament—powered by Nativo’s Brand Rank—with upsets, dominations, and narrow victories.

Maher announced the meeting on his Club Random podcast.

A new survey reveals what company executives think about their top marketer.