The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t exist anymore. While big agencies still focus on servicing legacy brands, the real momentum is happening elsewhere. Challenger brands are disrupting categories, out-punching incumbents, and scaling from early traction to dominant players faster than ever [...]
Infinite Reality has acquired Napster for $207 million, it announced on Tuesday. Founded in 1999, Napster was one of the original companies to release peer-to-peer file-sharing technology, pioneering fan access […]
Following a 15-month pilot with more than 50 brands, any advertiser on Instacart can add in-store smart cart ads to their campaigns starting in April, the company announced on March […]
Brands can now buy banner ads to promote the extra things that people buy after placing an order on DoorDash, the company said. After making a purchase on DoorDash, customers […]
Athletes Unlimited and Jessica Mendoza make their big pitch for women's softball as the AUSL promotes its summer touring schedule.
Coors Light kicks off an MLB-centric stunt for home opening games, giving beer for bad sight lines at the ballpark.
Women leaders are transforming advertising with empathy, creativity and collaboration—reshaping how brands connect with culture and consumers.
The global CEO of M&C Saatchi Consulting writes about how women must navigate the delicate balance of being strong, decisive leaders while embracing empathy.
Dick’s star-studded ad features streamer IShowSpeed, Liquid Death sells “kegs for pregs” with Kylie Kelce—and more of the latest.
Christie Massey, EMC Outdoor, a Top Woman in OOH for 2025, shares the benefits of her experiences working in a woman-owned agency, her OOH story, and her thoughts on the industry's future. The post Top Women in OOH Spotlight 2025: Christie Massey first appeared on OOH TODAY.
