A luxury automaker has already seen success using Optimal Reach.

Droga5 in the US and elsewhere keepss shuffling its deck, suggesting it isn’t quite the creative powerhouse (yet) that Accenture hoped for. At its best though it can still remind us of the power of film, as here for Xbox – employing two esteemed directors in David Fincher and Romain Chassaing. So we venture to [...]

McVitie’s has the essence of a uniquely British brand, but its owner Pladis Global has bigger ambitions and has appointed We Are Social Amsterdam to drive its popularity in Germany, Italy, Switzerland and Sweden. The agency is responsible for social media brand strategy and content generation, which will include a push on influencer partnerships designed [...]

Max is launching in Australia, bringing with it some of the best TV and films from HBO and Warner Brothers – a whole premium content playground for agency Special to play in. The “All killer no filler” campaign puts Max in a battle with other streaming platforms – and guess who wins? The doctored clips [...]

Doner Media has been named media AOR for Ross-Simons, shifting the account from Kepler after a competitive pitch.

Here are the three craziest details from ADWEEK's interview with disgraced Madwell founder Chris Sojka.

The troubled ad agency, facing serious financial pressure, has furloughed an estimated 20-30 staffers.

FreeNow is available in over 150 cities across nine European countries.

Comedian Nate Bargatze to host 77th Emmys.

He worked as a photojournalist at WTNH in Hartford for a few months before joining WTIC.