How PayPal, Sam’s Club, and Nordstrom Plan to Grow Their Ad Businesses
Retailers are looking for more creative and traditional marketing.
Week of March 17 Cable News Ratings: MSNBC Is the Lone Network to Make Week-to-Week Gains
MSNBC's gains came in the advertiser-coveted Adults 25-54 demo.
AI Agents at Agency Jellyfish Cut Campaign Launch Times by 65%
AI agents have increased campaign performance by 30% across several clients.
Scripps Eliminates Leader of Emerging Talent Position
Mahaney was the Scripps' Emerging Talent Leader for the station group
Pharma Brand Julie Drops Spring Break Merch to Take Shame Out of the Morning-After Pill
Julie’s merch drop is the latest example of the brand taking an unusual marketing approach for a pharmaceutical company.
Starbucks and Anomaly Combine To Brew Something Good
Starbucks and its new advertising agency Anomaly, are making interesting new product- and café-focused commercials. The cinematic spots feature soundtracks by AC/DC, The Ting Ting, and Willie Nelson. And smart copy. It starts in darkness. In countless neighborhoods before sunrise. And then suddenly, out of the darkness, energy. According to Marketing Dive, Starbucks executives including [...]
Programmatic is Helping TV Go After Search and Social Budgets
The convergence of TV trading and programmatic is democratising TV advertising says Paul Gubbins, VP Sales & Programmatic Partnerships at Tubi, bringing small and medium-sized businesses on to TV. As well as introducing new advertisers into the space, this is also enabling streaming services to go after search budgets and social budgets. In this interview, [...]
The Sell-Side View: Q&A with Condé Nast’s Teddy Tepavicharova
Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. At the same time, media buyers are starting to look beyond short-term metrics to assess the value of programmatic campaigns. In this edition of the Sell-Side View, Teddy Tepavicharova, Director [...]
How Adobe is using AI as jet fuel for its creative teams
Generative AI is helping brands like Adobe meet their increased marketing demands by scaling creative for personalized campaigns.
Tailor-made clothes to hide plumber’s crack / Créativité à la raie?
THE ORIGINAL? Canac Hardware Stores « Denim of dignity » – 2023 Click the image to enlarge Source : Idéa, Cannes Lions, La Réclame Agency : LG2 (Canada) LESS ORIGINAL Leroy merlin hardware stores « Undies » – 2025 Click the image to enlarge Source : Linkedin, Instagram Leroy Merlin Agency : VML Lisbon (Portugal)